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Preview: Church of the Customer Podcast

Church of the Customer Podcast

A business podcast about word of mouth, customer evangelism, and citizen marketing from "Creating Customer Evangelists" authors Ben McConnell and Jackie Huba

Last Build Date: Tue, 10 Jan 2006 10:44:37 PST


Marketing without fingerprints

Tue, 10 Jan 2006 10:44:37 PST

Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition. Samuels also discusses the reasoning and practice behind the Maker's Mark concept of...

Cupcake bakery has the Big Moo

Thu, 13 Oct 2005 23:09:04 PDT

While in New York City this week, we visit Magnolia Bakery, which is credited with starting the current national cupcake craze. We ask a few customers about this food phenomenon and analyze this establishment's long-term word of mouth. Click to...

Measuring word of mouth

Fri, 22 Jul 2005 07:52:00 PDT

In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains...

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Women's word of mouth; Wanna be a business book author?

Thu, 23 Jun 2005 21:55:00 PDT

In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top...

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Are all marketers really liars? A chat with Seth Godin

Tue, 24 May 2005 22:10:00 PDT

Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics 1. Interview with Seth Godin about his new...

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Can't get no satisfaction; creating emotional connections

Tue, 26 Apr 2005 11:10:00 PDT

Show topics 1. Why customer satisfaction isn't satisfactory 2. How a business drives sales through emotional connections with employees 3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc. mentioned in...

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Word of Mouth Summit highlights and interviews

Fri, 01 Apr 2005 15:39:20 PST

In this show, we bring you highlights from this week's Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association. To bring you said highlights, we hauled our mobile podcasting studio (if there is such...

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Southwest's Ding (and blog); Citizen marketers; WOMMA summit

Mon, 21 Mar 2005 13:08:00 PST

Show topics 1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works 2. Citizen marketers and open-sourcing your business plan 3. Little Earth follow-up 4. Podcast feedback To listen to our latest show,...

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Customer loyalty and brag tags

Wed, 02 Mar 2005 21:58:00 PST

Show topics 1. A new study finds many company executives say they don't deserve the loyalty of their customers 2. Tools to help customers spread the word 3. Word of Mouth Marketing Summit To listen, click on the podcast icon...

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Citizen marketers

Thu, 17 Feb 2005 13:48:58 PST

Show topics 1. Citizen marketers: what they are, what they do, and how to embrace them 2. Jones Soda: how they include customers in their marketing 3. What this podcast is all about To listen now, click on the podcast...

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