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Preview: B2B Lead Generation - Start with a Lead Show

B2B Lead Roundtable



Focuses on b2b marketing, lead generation, nurturing and complex salesWith Brian Carroll author of Lead Generation for the Complex Sale



Last Build Date: Wed, 26 Jul 2017 16:55:03 +0000

Copyright: (c) 2011 MECLABS
 



Stuck on words: how can marketing connect with customers better?

Tue, 25 Jul 2017 20:37:48 +0000

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been wider. For example, […]

The post Stuck on words: how can marketing connect with customers better? appeared first on the B2B Lead Blog.




How to do lead management that improves conversion

Thu, 06 Jul 2017 14:43:00 +0000

Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]

The post How to do lead management that improves conversion appeared first on the B2B Lead Blog.




Who should own lead generation for a complex sale?

Tue, 13 Jun 2017 17:20:47 +0000

Who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? […]

The post Who should own lead generation for a complex sale? appeared first on the B2B Lead Blog.




New B2B Persona Research From Salesforce and LinkedIn Study

Tue, 30 May 2017 16:30:00 +0000

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.


Media Files:
http://feedproxy.google.com/~r/B2bLeadGenerationBlog/~5/4YkBGYs1mWY/Matt-Sweezy-interview.mp3




How to Improve Lead Routing to Skyrocket Sales Results

Mon, 22 May 2017 13:01:00 +0000

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]

The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on the B2B Lead Blog.




Why purpose matters to marketing: growth, revenue, and profit

Tue, 09 May 2017 13:22:00 +0000

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

The post Why purpose matters to marketing: growth, revenue, and profit appeared first on the B2B Lead Blog.


Media Files:
http://feedproxy.google.com/~r/B2bLeadGenerationBlog/~5/aDJ1-HYdzlQ/Interview-with-Mack-on-Purpose.mp3




7 Tips to Boost Lead Nurturing Email Results Immediately

Thu, 27 Apr 2017 20:33:34 +0000

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

The post 7 Tips to Boost Lead Nurturing Email Results Immediately appeared first on the B2B Lead Blog.




5 Ways to Transform Your Content From Adequate to Awesome

Tue, 04 Apr 2017 14:26:00 +0000

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]

The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on the B2B Lead Blog.




Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Thu, 02 Mar 2017 20:03:02 +0000

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]

The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on the B2B Lead Blog.




Empathetic Marketing: How To Connect With Your Customers

Tue, 24 Jan 2017 14:00:00 +0000

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog.


Media Files:
http://feedproxy.google.com/~r/B2bLeadGenerationBlog/~5/phlZjInhasw/Interview-with-Michael-Brenner-Podcast.mp3