Last Build Date: Sun, 22 Jan 2017 06:07:51 +0000Copyright: (c) 2011 MECLABS
Thu, 22 Dec 2016 17:05:17 +0000
What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]
Mon, 19 Dec 2016 15:00:00 +0000
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re ending our dependency on eBooks.” And […]
Mon, 12 Dec 2016 18:38:41 +0000
The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]
The post 10 Most Popular B2B Lead Generation Blog Posts of 2016 appeared first on B2B Lead Blog.
Thu, 01 Dec 2016 13:59:00 +0000
We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]
The post 4 Ways You Can Humanize Marketing and Build Relationships appeared first on B2B Lead Blog.
Tue, 29 Nov 2016 14:04:00 +0000
Do you want to get better at social selling or help your sales team do the same? If not, you should. Here’s why. B2B marketing has gone through a modernization to align better with how people buy. Now it’s time for sales to step up. According to Jill Rowley, “…we’re long overdue for transformation, a […]
The post Better Social Selling, an Interview with Jill Rowley appeared first on B2B Lead Blog.
Mon, 31 Oct 2016 16:00:00 +0000
In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. HP. Salesforce.com. Just to name a few. Very […]
Tue, 27 Sep 2016 13:30:00 +0000
We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. In our rush to obtain leads, drive opportunities and move […]
The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog.
Tue, 20 Sep 2016 13:56:10 +0000
Have you ever wondered about how can you use LinkedIn for better lead generation and business development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with […]
The post Tips on how to use LinkedIn for Better Lead Generation appeared first on B2B Lead Blog.
Tue, 13 Sep 2016 02:58:39 +0000
How can you drive fast growth with marketing? In this interview, you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users. And they’re on pace to exceed a million users by the end this year. […]
Wed, 24 Aug 2016 21:48:04 +0000
I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too […]