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B2B Lead Roundtable



Focuses on b2b marketing, lead generation, nurturing and complex salesWith Brian Carroll author of Lead Generation for the Complex Sale



Last Build Date: Tue, 23 May 2017 14:43:18 +0000

Copyright: (c) 2011 MECLABS
 



How to Improve Lead Routing for More Sales

Mon, 22 May 2017 13:01:00 +0000

Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong […]

The post How to Improve Lead Routing for More Sales appeared first on B2B Lead Blog.




Why purpose matters to marketing: growth, revenue, and profit

Tue, 09 May 2017 13:22:00 +0000

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

The post Why purpose matters to marketing: growth, revenue, and profit appeared first on B2B Lead Blog.


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7 Tips to Boost Lead Nurturing Email Results Immediately

Thu, 27 Apr 2017 20:33:34 +0000

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

The post 7 Tips to Boost Lead Nurturing Email Results Immediately appeared first on B2B Lead Blog.




5 Ways to Transform Your Content From Adequate to Awesome

Tue, 04 Apr 2017 14:26:00 +0000

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]

The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on B2B Lead Blog.




Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Thu, 02 Mar 2017 20:03:02 +0000

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]

The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on B2B Lead Blog.




Empathetic Marketing: How To Connect With Your Customers

Tue, 24 Jan 2017 14:00:00 +0000

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.




What Can B2B Marketers Gain from Growth Hacking?

Thu, 22 Dec 2016 17:05:17 +0000

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

The post What Can B2B Marketers Gain from Growth Hacking? appeared first on B2B Lead Blog.




B2B Content Marketing: Will Video Kill eBooks?

Mon, 19 Dec 2016 15:00:00 +0000

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

The post B2B Content Marketing: Will Video Kill eBooks? appeared first on B2B Lead Blog.




10 Most Popular B2B Lead Generation Blog Posts of 2016

Mon, 12 Dec 2016 18:38:41 +0000

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]

The post 10 Most Popular B2B Lead Generation Blog Posts of 2016 appeared first on B2B Lead Blog.




4 Ways You Can Humanize Marketing and Build Relationships

Thu, 01 Dec 2016 13:59:00 +0000

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

The post 4 Ways You Can Humanize Marketing and Build Relationships appeared first on B2B Lead Blog.