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Liz Jazwiec, RN: Making the Best of Attending a Conference

Fri, 15 Apr 2011 14:50:27 +0000

As a professional speaker and author I am a frequent presenter at conferences and conventions. I find that most people do gain from the lectures, appreciate the opportunity to network, and enjoy getting away from the day to day workplace. But once those 2-3 days are over all of that disappears. So here are some […]

WVU IMC Program Hosts Integrate 2011 in Morgantown

Thu, 07 Apr 2011 19:52:56 +0000

The West Virginia University IMC Program reached out and asked if we could put some information up on the blog about their Integrate 2011 conference on June 3-4 in Morgantown.  Those of you familiar with this WVU program might be familiar with this conference by its former name, IMC Weekend. With one of our employees […]

Social Media Business Forum Wrap-Up

Mon, 04 Apr 2011 16:59:08 +0000

In case you missed it, the State Journal’s Social Media Business Forum was held this past Friday, April 1st, 2011 at the University of Charleston.  Their panel featured two Next Generation Marketing alum – Justin Seibert and Jeff James – plus Emily Bennington and Bob Coffield.  In addition, the opening intro into social media was […]

Social Media Business Forum Coming to Charleston, WV Apr. 1

Mon, 10 Jan 2011 16:43:36 +0000

For those of you who have inquired about future Next Generation Marketing events – and those simply interested in learning more about using social media for business – we wanted to let you  know about an event the State Journal is putting on April 1, 2011 in Charleston, WV. This social media business forum features […]

Go to for All Things Jose Mallabo

Mon, 06 Dec 2010 16:24:54 +0000

Hey everyone – sorry we’ve left this blog go dormant for so long as we’ve been in the process of figuring out how we want to handle it (note – haven’t decided yet).  In the meantime, one of the speakers from our Pittsburgh conference in 2007 – Jose Mallabo – has a new blog, so […]

SES Chicago 2008

Wed, 03 Dec 2008 17:04:52 +0000

Fancy a little trip up to SES Chicago next week? I know it’s a little short notice, but here’s the lowdown: Now in its 10th year, the global SES Conference and Exposition Series educates tens of thousands of marketers each year, with a 98% satisfaction rate. SES Chicago, the only major Search Marketing Conference and […]

Tentative Plans for Beckley, WV in November for Next Generation Marketing

Wed, 30 Jul 2008 13:02:11 +0000

Hola mi amigos y amigas!* Some pretty exciting news on the Next Generation Marketing front.  Well it’s not quite news yet – more like an embryonic news nugget. Jeff, Skip, and I got on the phone this morning to plan out our next dates.  One thing that looks more or less definite is a stop […]

Heeeeeeere\'s Skippy! The Marketing Genius Blog is Back

Thu, 24 Jul 2008 12:56:19 +0000

Guess who’s back / Guess again / Marketing Genius is back / Tell a friend / Guess who’s back, guess who’s back, guess who’s back, [fade out] Looks like the Marketing Genius blog is back after the hijacking.  That was much quicker than anticipated.  Please continue to enjoy posts from our good friend Skip Lineberg, […]

Marketing Conference Blog Changes / Update on Marketing Genius

Tue, 22 Jul 2008 12:43:49 +0000

If you’ve been following this blog for awhile, you know that it hasn’t been updated in awhile.  Please accept my apologies.  The three of us have been pretty swamped since our spring conference dates around West Virginia.  We hope to have some announcements on new dates in the next month or so and we’ll update […]

Ranked Among the Top Advertising & Media Blogs

Fri, 13 Jun 2008 05:09:56 +0000

We are proud to share news that Marketing Genius from Maple Creative is now ranked among the top advertising and media blogs in the world, according to Advertising Age. We are presently ranked #393 out of 600 total blogs. Not bad ... even if you do have to scroll several times to find us on the list.The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik. It's really as simple as that, except that the name isn't strictly accurate: It currently ranks more than 500 blogs written about all types of media and pretty much every imaginable marketing discipline. It's now housed on Ad Age, partly because we thought it'd draw some traffic and links for us, but also because both Todd and Ad Age figured it was a useful service to rank and showcase all these sources of information in one place, where thousands of readers could discover them. With more than 700,000 registered users on our site and a host of daily and weekly products, we also hope we can grow the traffic to Todd's creation and some of the blogs it highlights.MethodologyWhat Todd came up with is a largely objective ranking, which is probably why it's already gained such popularity among marketing and media bloggers. It uses a basic multimetric algorithm to obtain a final ranking based on the sum of eight sources, seven of which come from Google, Bloglines, Alexa, Yahoo! and Technorati. The last is Todd's own personal subjective measure. In the case of a tie, individual scores for a blog are weighted in the following order (from highest to lowest):Todd Points (1 to 15): As the only subjective measure in the Power 150 algorithm, 1 to 15 opinion points were assigned to each blog. Todd Andrlik values frequent, relevant, creative and high-quality content. The use of audio, video and graphics is also heavily weighted in the Todd Points.Yahoo InLinks (1 to 30): Much like Technorati's InLinks count, Yahoo uses its Site Explorer to tabulate the number of links to a particular blog. We then scale this number down to a 30-point scale.Technorati Ranking (1 to 20): Technorati ranking analyzes the number of sites pointing to a particular blog. The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Bloglines Subscribers value, Technorati ranking ranges were determined (i.e., top 9,000, top 10,000, top 20,000, etc.) and each range was assigned a number (1 to 20) that was used in the Power 150 algorithm.Technorati Authority (1 to 20): Much like the InLinks count, Technorati's Authority count is the number of blogs (as opposed to individual links) that link to a particular blog. This number is then scale down to a 20-point scale.Technorati InLinks (1 to 20): Technorati tallies the number of links to a particular blog, and we then scale that number down to a 20-point scale.Alexa Points (1 to 15): Alexa ranks sites with an algorithm that incorporates page views and reach (the percentage of all web users who have visited that particular site). For the Power 150, we take that rank and assign it a proportional score between 1 and 15 and factor it into a blog's total score.Bloglines Subscribers (1 to 10): Bloglines displays the number of feed subscribers. Subscriber ranges were determined (i.e., more than 20, more than 30, etc.) and each range was assigned a number (1 to 15) that was used in the Power 150 algorithm.Google PageRank (0 to 10): Google PageRank is a link-analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The actual PageRank number was used in the Power 150 ranking algorithm.Collective Intellect (0 to 10): Collective Intellect is a social media analytics company that works with brands to evaluate consumer[...]