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Cambridge Professional Academy



Professional qualifications in Marketing (CIM), Sales (ISMM) and Management (CMI) through a range of innovative and effective learning approaches.



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Soon to be launched - CIM Diploma in Marketing Communications!

Mon, 15 Mar 2010 15:16:00 +0000

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We are pleased that the CIM Diploma in Marketing Communications will soon be available from our London Centre. Complementing our existing range of CIM qualifications it is ideal for those who want to learn more about what the marketing communications mix entails and how to manage it.

The qualification is ideal for those who have previous marketing knowledge and experience and would like to develop or pursue a marketing communications role. On completion you will have an in-depth understanding of the elements of the marketing communications mix and how to implement and integrate them alongside other marketing activities to contribute towards the overall business objectives and success.

The course consist of five modules, Marketing and Consumer Behaviour, Public Relations, Direct Marketing & Sales Promotion, Advertising and Integrated Media and all delegates will be supported throughout the whole course which also includes everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

The first module is scheduled to start with the Marketing and Consumer Behaviour workshop which is scheduled to start in June at our London Centre.

For more information about the CIM Diploma in Marketing Communications visit our website www.professionalacademy.com or call Paul Owens on 0844 80085256.



Introductory Certificate in Marketing, new evening workshops launched!

Fri, 05 Mar 2010 14:14:00 +0000

We have had a fantastic response to our CIM Introductory Certificate in Marketing with many people interested in studying the qualification but preferring the option of attending after work in the evenings. So, due to this high demand we have now scheduled evening workshops at our London Centre, but also launched the course at our Eastern Centre based in central Cambridge.

Ideal for anyone working in a customer facing role, even those involved in finance, operations and HR, or for anyone who is considering starting a marketing career and wants to dip their toe in the water, the qualification gives a comprehensive introduction to marketing, how it works and most importantly how it will benefit your business and help you improve your relationships with your customers.

We support you through the whole course which also includes providing everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

With our next intake for the Eastern Centre being in late March, there is no better time to start. For more information about the qualification and what we offer why not call Paul Owens on 0844 800 5256 or visit our website www.professionalacademy.com



Digital Marketing – a Brave New World !

Mon, 08 Feb 2010 09:52:00 +0000

So whats all this fuss about Digital Marketing then??

Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.

Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of interest in all aspects of Online/Digital Marketing.

Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means? My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!




Prove to them that you deserve the job

Fri, 15 Jan 2010 16:57:00 +0000

At Cambridge Professional Academy we are hearing more and more frequently from people who are concerned about their career progression and their attractiveness to potential employers, particularly those who have recently been made redundant or have moved to the UK from abroad. Many are struggling to get even an interview for jobs that only a few years would not have been a problem. This is because despite the fact that they have years of relevant marketing experience and have been involved in a particular or even many aspects of marketing they don’t have the all important qualification, whether it is an academic one such as a degree or the more practical type such as the CIM and ISMM professional qualifications.

Not surprisingly, since the economic downturn we have seen an increase in the number of people contacting us who are in this unfortunate situation. As you would expect, as the number of people being made redundant increases, the level of competition for jobs rises and employers take the opportunity to cherry pick the best candidates for their vacancies. I am sure many would agree that it is essential to market yourself properly, and part of this is to be able to assess yourself and identify the areas of weakness and address them appropriately.

I know from personal experience as I have progressed my career and applied for more senior roles that the job description in addition to preferring a related degree and experience often requests an additional professional qualifications. This shows that not only does it give you an opportunity to stand out from the crowd; employers recognise them as a symbol of your dedication to ongoing development and improvement.

I know that it is a big commitment both financially and time wise – but I for one, am certainly convinced that it is well worth the effort.



Open Day in London, 7th January

Tue, 05 Jan 2010 09:33:00 +0000

Not sure which qualification is right for you?

If the answer is yes, then why not join us for our open day at our London Centre to find out more. You will have the opportunity to meet with our advisor to learn more about how a professional qualification can enhance your career, discuss your personal circumstances, and which level and study methods are best for you.

You will be to discuss any of our courses including the marketing (CIM), management (CMI) and sales and marketing (ISMM).

What date? Thursday 7th January 2010

What time? 1pm - 6pm

What venue?

London Centre, Suite 201, Albany House,
324-326 Regent Street,
London
W1B 3BL

More about our London Centre

What do I need to bring? If you have a CV or a breakdown of your experience and qualifications this can be very helpful in advising you of the best level for you to study.

Please call Paul Owens on 0844 800 5256 or email paul.owens@professionalacademy.com to make an appointment.


If you are not able to attend this open day you can attend one of our many open days held throughout the year. Current dates are available on our website




We are on the move...

Wed, 16 Dec 2009 12:11:00 +0000

The Cambridge Professional Academy team are moving to bigger and better offices in Cambridgeon Friday 18th December. We will still be located in the city centre and offering the same CMI management courses as previously. All other study centres are not effected. The new adress is:

Cambridge Professional Academy
4th Floor, Janus House
46-50 St Andrews Street
Cambridge
Cambridgeshire
CB2 3AH.

All the telephone and fax numbers, and email addresses will not be changing. All post addressed to our current address will be forwarded onto the new one to minimise disruption.

You may encounter some disruption to our normal services during the move, in particular accessing certain elements of our website and we will also have limited telephone and email facilities.

We apologise for any inconvenience caused and services will resume as normal by Saturday 19th December.




ISMM Seminar in London, 12th November

Tue, 10 Nov 2009 10:21:00 +0000

Cambridge Professional Academy will be attending the ISMM Seminar being held in London this coming Thursday. Due to be an informative and interesting yet entertaining evening the event will provide you with tools and tips on how to improve your sales performance and the opportunity to network with fellow ISMM members.

There will be presentations from:

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Grant Leboff
Sales Therapy
® - Debunking the Myths of Traditional Selling
www.intelliegentsalesclub.com




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Richard Newman
Body Talk for Business - Can You Walk the Talk?
www.ukbodytalk.com



The seminar is being held at MWB London, 60 Cannon Street, London EC4N 6NP and begins at 6.15pm.

For more information about the ISMM and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. More information about these qualifications and our prospectus is available at the Cambridge Professional Academy website.





Business North West Exhibition

Mon, 02 Nov 2009 16:54:00 +0000

We have just returned from two days exhibiting at the Business North West Exhibition in Manchester. It proved to be a very successful trip with lots of people and companies interested in our qualifications and courses. It also proved very useful for meeting organisatiosn who will be able help us further with offering our qualifications to a wider audience.

As a general exhibition there were a range of companies both exhibiting and visiting ranging from website hosting and optimisation, graphic designers and professional bodies such as the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). It would have been good to see the Institute of Sales and Marketing (ISMM) there but maybe next year.

The new CIM Diploma in Digital Marketing and Diploma in Managing Digital Media qualifications we a real success with many people interested in enroling on the courses, and with the first lot of workshops already booked it is expected to be a great success. Management also seems to be an area which is in great demand, particulalry in the public sector according to sources so we will be keenly pursuing this opportunity further. Overall, the exhbition shows that despite economic circumstances there is still a real desire to be trained and gain qualifications in marketing, management and sales which is positive for us, although we must make sure we stay ahead of the game.

We hope to see you at our next event, CIM Live in London being held this Wednesday 4th November at BMA House, Tavistock House, London. For more information click here.

Visit our website www.professionalacademy.com
for more information about our qualifications in marketing, management and sales and, prospectus.



CPA attending ISMM Seminar, Reading

Mon, 12 Oct 2009 08:38:00 +0000

Cambridge Professional Academy will be attending the Institute of Sales and Marketing Management (ISMM) Seminar in Reading today. These free to attend seminars start from 6pm and allow you to develop your potential and improve your performance in an ideal and convenient way whilst providing expert insight into the Sales world. The Reading seminar includes inspirational presentations from:
  • Andy Preston - Selling in a Slowdown
  • Matt Crabtree - Sales Momentum - 5 No Nonsense Ways to Win More Business in any Market
The seminars are packed full of thought-provoking ideas and practical insights for maximising sales and winning new business.

For more information about the ISMM seminars and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and, short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. For more information about these and for our prospectus visit our website www.professionalacademy.com



Visit us at ISMM Successful Selling - Birmingham

Tue, 29 Sep 2009 08:18:00 +0000

Cambridge Professional Academy will be attending the ISMM Successful Selling event being held on Tuesday 6th October 2009 at the National Motorcycle Museum, Birmingham.

The conference is guaranteed to be an action-packed and informative day providing an exciting combination of practical advice and new ideas that will inspire any sales person to greater heights of success. The speakers will be covering innovative ways to increase sales, improve motivation and boost profits. Put just one new idea in action and watch your sales figures soar – imagine what you could achieve with the host of ideas you’ll pick up in a single day.

Keynote speakers include:

  • Shaa Wasmund - CEO, Smarta.com
  • Jeremy Jacobs - Conference Chairman and TV & radio personality
  • Steve Smith - Olympic High Jumper and Motivational Business Speaker.


So look out for Cambridge Professional Academy when you are attending the ISMM Successful Selling Conference. For more information about the event or to book your place visit the Successful Selling website.




NEW – CAM Digital Marketing qualifications – starting September

Thu, 27 Aug 2009 09:46:00 +0000

Cambridge Professional Academy is now offering the two newly developed CAM digital marketing qualifications:

  • Diploma in Digital Marketing

  • Diploma in Managing Digital Marketing

Cambridge Professional Academy is just one of five selected training providers to offer this course during the pilot year. Replacing the CIM EMarketing Award these qulaifications have been designed to reflect the fast paced and changing digital world in which marketing is increasingly an essential aspect for all companies.

Designed for anyone currently or interested in becoming involved in digital marketing they provide a natural progression depending on your level of knowledge and experience both qualifications include the equivelent of four modules.

Diploma in Digital Marketing

  • Digital Marketing Essentials
  • Digital Marketing Planning
  • Marketing & Consumer Behaviour (double module)

The Diploma in Managing Digital Marketing

  • Intergrating Digital Media and Branding
  • Implementing Digital Campaigns
  • Advertising
  • Public Relations

To find out more about these exciting new qualifications visit www.professionalacademy.com or contact us by email – enquiries@professionalacademy.com or telephone 0844 8005256.




NEW - Sales Agency short courses

Wed, 19 Aug 2009 15:50:00 +0000

As part of a recent partnership between Cambridge Professional Academy and AgentBase, we have introduced two new courses design for those who are interested in becoming a Sales Agent.

A Sales Agent is a self employed salesperson who works on commission, usually for several (non-competing) companies. Demand for sales agents is huge, there are many opportunities, and rewards can be great. What's more, upon completion of the course, you are guaranteed work opportunities.

The workshop-based courses teach you everything you will need to know about being a Sales Agent and how to make the most of the sales opportunities that you have available.

The first course 'Sales Agency' is designed to give you a complete understanding of the skills required to succesfully setup and run a sales agency business including the finances, promoting yourself, agreement negotiation, developing your customer base and future planning.
This module is delivered by specialist AgentBase trainers who have many years of experience in this field.

The second course 'Successful Selling' covers the nature of selling, including the sales process, the necessary skills and most suitable tools for effective selling in different contexts and personal management techniques.

Visit
agentbase.professionalacademy.com for more information and to book your place.

www.professionalacademy.com



Are you reaching your full potential?

Thu, 23 Jul 2009 08:38:00 +0000

If the answer is no, then Cambridge Professional Academy has the answer....

In today’s business environment, it is easy to concentrate on ensuring that you learn the industry knowledge and skills, but what about you? Are you being the best that you can and identifying what your strengths and talents are and then pursuing them? Would you like more control and choice over situations you encounter?

If you want to be firmly placed in the driving seat of your personal choices and direction then Cambridge Professional Academy has the ideal short course for you.
Connect to your potential is a series of two day courses designed and delivered by expert tutors Andrew Nicholson and Diane McDowell which will provide you with the necessary knowledge and tools to empower yourself and to give you the power to take responsibility for your life’s outcomes.



NEW -Digital Marketing short courses

Tue, 14 Jul 2009 09:09:00 +0000

Cambridge Professional Academy is pleased to announce a range of exciting new Digital Marketing short courses based at their London office.

Led by expert tutors John chacksfoeld and Dave chaffey these courses are ideal whether you are brand new to digital marketing or already have some experience, these courses are ideal to build on your knwledge and to boost your digital marketing to the next level!
  • Running a successful digital marketing campaign.
  • SEO Best practice techniques and tips.
  • Successful eMail marketing.
  • Successful web 2.0/ web 3.0 tactics.
  • Maximising website visitor conversion.
  • Digital marketing overview for managers
For more information and to book your place click here



New CIM syllabus from 1st July

Tue, 07 Jul 2009 08:22:00 +0000

Cambridge Professional Academy is a leader in delivering professional qualifications and from the 1st July Cambridge Professional Academy will be offering the newly introduced CIM syllabus for the Professional Diploma in Marketing which is now a level 6 qualification and the Chartered Postgraduate in Marketing now a level 7 qualification. Both qualifications require a higher standard of marketing understanding and experience.

The Postgraduate qualification also now has second stage where by accumulating 35 CPD hours for two consecutive years you can be recognised with Chartered Marketer status, an prestigious achievement in the marketing world.

For more information about either of the qualifications visit
http://www.professionalacademy.com/ or telephone 0844 8005256.



CPA Exhibiting at CIM Cambridge - Digital Marketing Conference - 9th July

Tue, 23 Jun 2009 15:48:00 +0000

Cambridge Professional Academy is pleased to confirm that we will be exhibiting at 'The Third Cambridge Digital Marketing Conference - event goes from success to success' being held on Thursday 9th July.

For more information about the event or for booking details visit www.marketingconference.co.uk



New Marketer

Mon, 15 Jun 2009 09:53:00 +0000

For some time I have been struggling with the dilema of whether as a marketing training company, with reputation for training of the highest standard, we could employ anyone who lives up to our very high expectations.
Well this week we have done it.
We are pleased that Diana Waterer has joined our team and look forward to the impact she will make.
For more information refer to www.professionalacademy.com



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Fri, 29 Jun 2007 15:46:00 +0000

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CIM course qualification automation

Fri, 29 Jun 2007 14:47:00 +0000

Over the past few years we have been very effective in the online teaching methods that we offer for our CIM courses (Chartered Institute of Marketing), and we have tried to keep on top of technology to continue to provide a service that ensures that our students pass their exams.

We are currently looking for an experienced IT person to take on the roll of day to day maintenance of our IT systems and growing database of clients.

We are still developing our online teaching technologies and systems with a core team, but need somebody to come on board permanently to learn the ropes and take over some of the day to day running of the systems.

Our core technologies include ASP, VB, ASP.NET C#, and SQL Server technologies. We run our online systems from an inhouse Windows driven cluster.

The role is based in the centre of Cambridge and if you feel you may be suitable then feel free to contact us.



Case Study: Improve

Tue, 19 Jun 2007 10:39:00 +0000

Improve are the Sector Skills Council for the Food and Drink Manufacturing and Processing Industry.


The Challenge
Skills shortage recognised: The UK food and drink industry is the largest manufacturing sector in the UK and second most productive food and drink industry in the world, but facing serious skills shortages, particularly in management.
Improve's response: Through the Women and Work: Sector Pathways Initiative, Improve received funding to up-skill 600 female supervisors and aspiring managers within the industry.


The Requirement
To prepare and deliver an accredited Level 3 management award through blended learning, with on-line support and information.
To initiate a full reporting programme on delegate progress and quality issues
Simple administrative procedures to be incorporated.
The whole programme ready to run within 6 weeks.


Cambridge Professional Academy's solution:
High quality, tailored learning programme developed, incorporating specially written learning materials, work-based assessed projects, contact strategy giving continuous and motivational support, unlimited on-line personal support for all participants for duration of study.
Materials delivered in hard-copy and electronic format.
Established dedicated team of trainers for workshops and on-line support throughout the programme.
Constructed bespoke and dedicated website with secure personal pages for participants.
Integrated back office IT systems allowing fully automated and seamless administration for enquiry to registration to completion.
Full management reporting package initiated and integrated with Improve's own IT systems.
Stringent quality checks.
Programme up and running within 5 weeks.

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Being experts in delivering distance learning courses in CIM, management, and marketing, the Cambridge Professional Academy aims to deliver this solution for the skills academy over the coming months.
This will be done in colaboration with the Anglia software house altFusion providing the ASP.NET IT systems.
The progress of this solution will be commented on in this blog and on the CPA new postings update here.



Managed Learning System

Wed, 13 Jun 2007 10:39:00 +0000

What can Cambridge Professional Academy do for you?
We can manage your learning system
We will host a fully integrated learning and development management system for you as an application service provider with:
Easy workshop configuration
Distance Learning
On-line course resources

Delegate interface
Revenue integration
Customer relationship management systems
Marketing campaign management
Web content management
Trainer process integration
Full management information and reports (bespoke)


We deliver standard accredited training courses
We will host a fully integrated learning and development management system for you as an application service provider with:
Face-to-face, tailored in-house or scheduled courses
All learning materials including text books
Additional electronic resources
Unlimited personal support
Choice of exam or work-based project assessment
Pass guarantee


We accredit bespoke and in-house training programmes
Working in partnership with you, we will accredit your own management training courses to ensure participants acquire a Chartered Institute of Management qualification.



Develop your company development and training programme
We will create a bespoke blended learning programme for the whole company or department to include:
Fully hosted, computer-based learning
All content written and produced
Full management information feedback
Face-to-face workshop delivery
Web-based asynchronous discussion
Virtual classrooms



CIM Results

Tue, 13 Mar 2007 14:23:00 +0000

Friday 23rd February saw the long-awaited release of the CIM’s December assessment results. As usual, Cambridge Professional Academy excelled, with both Professional Certificate and Professional Diploma students achieving over 90% pass rates! The national average for these levels was only around 55%.

The CIM Professional Certificate reached a 100% pass rate in three of the four modules, and the Professional Diploma pass rate was above 92% in two of the four modules.

Cambridge Professional Academy prides itself on the unlimited support that it offers every delegate, wherever they are in the world. Tutors are dedicated marketing specialists, who are passionate about their students and subjects. Whether students opt for the exam route, or the popular assignment route, their personal tutor will answer questions, and mark draft assignments and mock exams, which ensures that every individual has the very best chance of passing their assessments.

Alongside this personal tutor support, students are also encouraged to attend two-day study workshops at one of four locations, or evening classes (in London). The tutor-led sessions cover the main syllabus, plus have interactive discussions about each of the questions in the current assignment. Workshops also give students the chance to meet others and network amongst their peers.

On top of this, if any student does fail an assessment for any reason, the 100% guarantee promises that they will continue to be supported and tutored until they do pass, for no extra cost.



Reduced CMI prices!!

Fri, 16 Feb 2007 10:08:00 +0000

After a great deal of research, we have decided to lower our CMI prices. All levels have now seen a reduction in price, details of which can be found in our prospectus.

Reduced CMI prices!! Press release

Press release, Bulletins Index