Published: Tue, 2 Feb 2010 09:00:00 -0500
Last Build Date: Mon, 1 Feb 2010 11:31:02 -0500
Tue, 2 Feb 2010 09:00:00 -0500If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan...
Tue, 27 Oct 2009 09:00:00 -0400It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.
Wed, 2 Sep 2009 09:00:00 -0400Sound effects are often used to compliment and enhance artistic presentations, whether they be podcasts, videos, or other audio/visual productions. Royalty-free sound effects are typically non-exclusive and can be used by anyone who purchases them. Professional sound effects can give a podcast or production a more professional sound. However, many new producers may not realize that sound effects have copyrights, and in many cases it is illegal to use a sound effect that you happen to find on the web without properly licensing it.
Tue, 18 Aug 2009 09:00:00 -0400Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.
Wed, 22 Jul 2009 09:00:00 -0400Learn the ins and outs of using a sound effect to polish your presentation or podcast.
Fri, 17 Jul 2009 09:00:00 -0400Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.
Wed, 27 May 2009 09:00:00 -0400There are a wide variety of things you can do in regard to blog promotion. Here are just a few... Promote Your Blog
Tue, 28 Apr 2009 21:00:00 -0400RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.
Tue, 21 Apr 2009 09:00:00 -0400Have your company website reviewed, analysed and dissected by two online marketing specialists - live, in public and for free.
Tue, 31 Mar 2009 09:00:00 -0400With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio.
Tue, 3 Feb 2009 09:00:00 -0500Take an active approach to monitoring the employment industry and its job opportunities by utilizing RSS feeds and alerts.
Mon, 15 Dec 2008 09:00:00 -0500As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available...
Wed, 9 Apr 2008 09:00:00 -0400Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...
Fri, 14 Mar 2008 09:00:00 -0500The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.
Thu, 13 Mar 2008 09:00:00 -0500The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.
Wed, 23 Jan 2008 09:00:00 -0500In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.
Tue, 4 Dec 2007 09:00:00 -0500More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...
Wed, 17 Oct 2007 09:00:00 -0400RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.
Tue, 24 Jul 2007 09:00:00 -0400Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.
Mon, 2 Jul 2007 09:00:00 -0400Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.
Thu, 31 May 2007 09:00:00 -0400Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.
Wed, 21 Mar 2007 09:00:00 -0500You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
Tue, 13 Feb 2007 09:00:00 -0500Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.
Tue, 30 Jan 2007 09:00:00 -0500Many assume that RSS is only for syndicating the contents of blogs, nothing could be further from the truth. Blogs and online journals have rocketed to popularity in the last few years, and many bloggers use RSS as a means to distribute and syndicate their blog posts. Subscribers receive information each time the blog is updated. However this is NOT the only use for RSS. RSS can deliver any kind of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information syndicated by RSS feeds.
Tue, 23 Jan 2007 09:00:00 -0500The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.
Wed, 6 Dec 2006 09:00:00 -0500Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.
Wed, 22 Nov 2006 09:00:00 -0500You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.
Tue, 31 Oct 2006 09:00:00 -0500RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
Tue, 29 Aug 2006 09:00:00 -0400While blogging can be a great outlet and channel, and in someway immortalizing thoughts, it is important that safety is considered and that good blogging practices are followed at all times.
Tue, 8 Aug 2006 09:00:00 -0400Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.
Mon, 24 Jul 2006 09:00:00 -0400Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.
Tue, 6 Jun 2006 09:00:00 -0400In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.
Tue, 23 May 2006 09:00:00 -0400When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.
Tue, 16 May 2006 09:00:00 -0400Keep in mind that fair use is based on the belief that the general public and media are entitled to freely use portions of copyrighted materials. The fair use extends to commentary on the creative works, criticism of creative works, or even the creation of a parody that relates to the copyrighted material. Understanding the intent of the copyright laws help publishers interpret them.
Tue, 2 May 2006 09:00:00 -0400Podcast promotion should be approached with the same tactics as website promotion. Identifying and informing your audience will increase communication and dialogue.
Tue, 4 Apr 2006 09:00:00 -0400The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.
Mon, 20 Mar 2006 09:00:00 -0400An integral part of getting the most from RSS is really
Mon, 20 Feb 2006 09:00:00 -0400Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
Mon, 6 Feb 2006 09:00:00 -0400Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.
Wed, 1 Feb 2006 09:00:00 -0400There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.
Tue, 6 Dec 2005 09:00:00 -0400Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
Wed, 16 Nov 2005 09:00:00 -0400Instant Content; Converting a Text Article to a Podcast
Mon, 7 Nov 2005 09:00:00 -0400Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.
Tue, 1 Nov 2005 09:00:00 -0400For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.
Tue, 25 Oct 2005 10:00:00 -0400It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.
Tue, 25 Oct 2005 09:00:00 -0400Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.
Wed, 19 Oct 2005 09:00:00 -0400We set to find that out end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and leaders, for Unleash the Marketing ?
Mon, 19 Sep 2005 09:00:00 -0400RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it’s no wonder that a trail of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.
Wed, 14 Sep 2005 09:00:00 -0400Contrary to popular opinion, RSS is not only good for
Wed, 7 Sep 2005 09:00:00 -0400Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.
Mon, 22 Aug 2005 09:00:00 -0400RSS Won the Battle
Wed, 10 Aug 2005 09:00:00 -0400The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
Mon, 1 Aug 2005 10:00:00 -0400Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
Mon, 25 Jul 2005 10:00:00 -0400Well, you've joined the others and have created a blog. It is time to tell the world about your online journal.
Mon, 18 Jul 2005 10:00:00 -0400Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.
Tue, 5 Jul 2005 09:00:00 -0400RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.
Wed, 29 Jun 2005 09:00:00 -0400Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available cant convince them, or everyone would be jumping on the RSS wagon by now.
Wed, 22 Jun 2005 09:00:00 -0400RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.
Mon, 13 Jun 2005 09:00:00 -0400When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with
Thu, 9 Jun 2005 09:00:00 -0400Marketers are constantly asking if RSS marketing works and if this can be proved.
Wed, 25 May 2005 10:00:00 -0400Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.
Mon, 16 May 2005 10:00:00 -0400First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:
Tue, 10 May 2005 10:00:00 -0400RSS gets 100% of your content delivered, but its no good if no one subscribes to your feeds.
Fri, 29 Apr 2005 10:00:00 -0400RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
Wed, 27 Apr 2005 10:00:00 -0400Tips for creating a blog.
Tue, 26 Apr 2005 10:00:00 -0400Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
Tue, 12 Apr 2005 09:00:00 -0400It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.
Sat, 9 Apr 2005 10:00:00 -0400Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.
Tue, 29 Mar 2005 13:33:14 -0400RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?
Thu, 24 Mar 2005 11:00:00 -0400The marketing and profit potential of RSS is, simply said, quite amazing. It's not just good for blogs, and it's certainly much more than »just another« way of getting your content to your readers. And it's just reaching the tipping point. There are still only »a few« RSS publishers and RSS usage is growing every day. This is your best chance to get on the wave... To get you started, here's a quick overview of what RSS can do for your internet business...
Tue, 22 Mar 2005 11:00:00 -0400Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.
Wed, 16 Mar 2005 02:00:00 -0400Tips for Helping Your RSS Feed Perform!
Thu, 10 Mar 2005 09:30:00 -0400RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.
Thu, 24 Feb 2005 10:00:00 -0400Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.
Wed, 9 Feb 2005 09:00:00 -0400Using RSS tools, publishers and webmasters can increase productivity and efficiency. RSS monitoring can often automate many of the procedures that are time-consuming and monotonous, freeing up time.
Wed, 19 Jan 2005 10:00:00 -0400Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does.
Fri, 14 Jan 2005 09:00:00 -0400With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found.
Tue, 7 Dec 2004 09:00:00 -0400The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.
Wed, 10 Nov 2004 09:51:50 -0400Do I Need an RSS Feed?
Wed, 20 Oct 2004 10:00:00 -0400Children love having an audience. The instant recognition and approval that comes from a crowd just can't be beat. Employing blogs to help develop good spelling habits, grammar skills, and develop a love for writing at a young age is an innovative concept that has potential.
Tue, 19 Oct 2004 09:00:00 -0400Many webmasters are struggling to find fresh, innovative content while other savvy webmasters have realized the potential hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap numerous free content sources with very little effort. RSS truly is a webmaster's key to free content.
Wed, 13 Oct 2004 10:00:00 -0400Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects... more in Blogging for Dollars
Mon, 18 Oct 2004 12:18:55 -0400Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories had been reported first by bloggers.
Tue, 12 Oct 2004 18:36:27 -0400RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer. The publisher produces a small text file in a special format that lists the title and address of an article or resource published on the World Wide Web.
Mon, 13 Sep 2004 15:59:09 -0400RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed.
Mon, 13 Sep 2004 15:41:19 -0400Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.
Mon, 13 Sep 2004 15:40:50 -0400Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries.
Sun, 12 Sep 2004 15:40:05 -0400No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest "Can Spam Act," everyone's scampering for a better way to get their messages across to their subscribers.
Sun, 12 Sep 2004 15:39:03 -0400Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.
Sun, 12 Sep 2004 15:37:36 -0400RSS is just another language of the web, but you can actually completely ignore the code itself, just like you can ignore the source code behind web pages that you visit - you are only interested in the end product that the code is designed to produce for you, the end user.
Sat, 11 Sep 2004 15:36:38 -0400It seems like everyone is talking about RSS Feeds. Theyve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.
Sat, 11 Sep 2004 15:35:35 -0400Now, where you would normally type a URL, type your keyword, or if you know a site has a feed but don't know the address, type in the home page. Advanced users can also click on the Import feature to import feeds through their .OPML file. You can display up to 50 feeds per page, but there does not appear to be a limitation on how many feeds you can include in Yahoo.
Sat, 11 Sep 2004 15:33:15 -0400When I first discovered that you could get into Yahoos RSS Feed directory so quickly, I started making a lot of observations about their site. The first thing I noticed is that they made some subtle changes to their search page. That same day, I noticed that certain sites have more information in their listings than others.