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Last Build Date: Mon, 05 May 2014 14:27:05 +0000


4 Innovation Tools to Drive Your Business

Mon, 05 May 2014 11:00:05 +0000

Innovation is something we know we all need as part of our overall business plan to keep one step ahead of our competitors. We talk about it, we want it to happen, and we wish for it. But then reality … Continue reading

Be a Hero to Your Client: 3 Tips for Superior Customer Service

Fri, 25 Apr 2014 10:00:55 +0000

Nurturing the relationship with your clients is a crucial part of a successful business. To set your business apart in a crowded marketplace you need to offer your clients something they can’t get from your competitors. Here are 3 Tips … Continue reading

10 Lessons Learned: Marathon Marketing Celebrates 10 Years

Thu, 17 Apr 2014 20:42:24 +0000

April 6, 2014 marked a special anniversary – one that not many businesses get to celebrate.  Marathon Marketing turned ten years old! Only 34% of small businesses survive 10 years or more and I’m happy to be included in that … Continue reading

Twitter Anyone?

Thu, 12 Jul 2012 13:15:42 +0000

Gaining perspective often means taking a step back and seeing concepts from a different angle.  To gain a bit of social media perspective this week, I took a step back (a couple of decades) and asked the 20-something PR interns … Continue reading

Are You an Optimist or a Pessimist?

Tue, 10 Jul 2012 18:59:21 +0000

Look at the picture closely: Is the glass half full or half empty? Lately I’ve been giving some thought to Optimism vs. Pessimism.  Basically both are just attitudes – but what a difference each one makes on the way we … Continue reading

Finding Focus

Fri, 29 Jun 2012 10:00:46 +0000

In a recent conversation, my colleague mentioned that she was feeling so distracted. Her ability to concentrate and stay focused which had served her so effectively during college and law school seemed to have almost disappeared. At the office, she … Continue reading

Why Coaching?

Thu, 28 Jun 2012 12:48:08 +0000

You may have heard of a friend or work colleague talking about or receiving coaching.  Perhaps you have thought about reaching out to a coach but wonder, “What exactly IS coaching and how could it help me?” Simply put, coaching … Continue reading

Licensing Expos 2012: LIMA Award Winners

Wed, 13 Jun 2012 18:21:19 +0000

The Licensing Expo 2012 is underway in Las Vegas.  The exhibit floor has been filled with the buzzing sounds of deal making and networking.  Exhibitor’s booths seem more elaborate than in the past few years and Attendees appear to have … Continue reading

New York Tech Meetup Recap

Wed, 06 Jun 2012 20:00:02 +0000

I attended last night’s NY Tech Meetup. And, apparently, it’s a coveted ticket. I had an extra and I received more than 25 emails in less than 24 hours requesting the ticket! The group that “met up” was comprised of … Continue reading

Celebrating Milestones: Marathon Marketing Celebrates its 8th Anniversary

Tue, 05 Jun 2012 15:47:33 +0000

This month Marathon Marketing is celebrating eight years in business. The realization of this anniversary caused me to do a a little reflecting.  Is there anything special about the number 8? What does 8 years in business mean?    I … Continue reading