2007-02-06T04:11:36.218-08:00The world of search engines has evolved over the recent months and still we can't be 100% sure about flash design. It is still hard to get flash web sites spidered and ranked how we would like using the traditional search engine optimisation techniques. The main problem is that the search engines can't index the content in the flash code so they have no way of ranking the website accordingly. The reason for this is that they see the flash as a graphic and cannot always read what is inside it. Your online flash designer should consider the following:Flash pages and moviesThe benefits of flash are:* Great special effects* Easy for designers to create impressive animations using images and sound* Interactive applications which are easy to use for visitors* Flash works across platforms and browsers* Flash has excellent accuracy for web designersThe main disadvantages of flash design are:* Initialy there is a massive learning curve involved* It can have long load time (which is not so much an issue as in the past due to popularity in broadband continuously improving)* Some firewalls block flash* Some stats show that more people would prefer not to use flash (although if everyone had used well designed and developed flash as well as running it on broadband I feel this stat would be different)When it comes to search engine optimising a flash designed web site you are limited to the following:* Meta tags – keyword, description, title and research* Link building – link exchanges, directory submissions, article submissions and press releasesIt is best to consider your keywords and see how competitive the market is. If it is not too competitive then you many rank a full flash web site on your chosen keywords but the more competitive the phase the nearer to impossible it gets, although the search engines are improving and may soon be able to read the flash content.Consider your options?Consider using flash design for different movies on multiple html pages to give you more pages for visitors to come into your site. This will make it easier for the search engines to pick up content and internal links. This will also give you more pages to concentrate different keywords on helping you to rank in more areas. The downside to doing this is that for every page you create the visitor has to re-download a sometimes large flash file.The alternetive is to give your visitors the option of viewing a flash or html version so the search engines can read the html version and you can still impress your visitors with the flash version.To help the search engines index you it is worth considering a half way house and imbedding flash into your html. This gives you a search engine optimised site plus enhanced menus and usability. Obviously you have to consider your internal linking strategy along side this option and try to make navigation which the search engines can read so they can search through your site. Use the flash in places to impress the user but do not hide away your content from the search engines. If you use flash as part of your navigation make sure you add additional text links to allow the search engines to crawl your web site.Conclusion:If you want to pursue the full flash option then ensure you research your keywords and make your meta data clear and concise for the search engines. Ensure you have an html home page which is keyword optimised with plenty of readable content for the search engines. Offer a text version of your site that search engines can crawl and put all your efforts into your link building strategy.For more SEO Information, SEO NEWS, & SEO Techniques log on to Webulletin or you can send mail at firstname.lastname@example.org.Article Source: http://articles.simplysearch4it.com/article/38660.htmlBy Jon HarrisonAuthor : Prashant Main[...]
2007-04-08T23:59:16.905-07:00This is more addition to SEO / SEM terminologies.Manual Approval - An affiliate application approval process where all applicants are manually approved for an affiliate program.Merchant - An online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form or visit a website.Mini-site - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.Paid Inclusion - Advertising program where pages are guaranteed to be included in search engine’s index in exchange for payment.Paid Listings - Listings that search engines sell to advertisers, usually through paid placement or paid inclusion.Paid Placement - Advertising program where listings are guaranteed to appear in response to a particular search term with high ranking, typically obtained by paying more than other advertisers. This is most often done in an auction or bidding environment.Payment Threshold - The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.Pay Per Click - A program where an affiliate receives a commission for each click (visitor) they refer to a merchant's website. Pay-per-click programs generally offer some of the lowest commissions (from 1 cent to 25 cents per click), and a very high conversion ratio since visitors need only click on a link to earn the affiliate a commission.Pay Per Lead - A program where an affiliate receives a commission for each sales lead that they generate for a merchant website. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.Pay Per Sale - A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ratio.Podcasting - A form of audio broadcasting using the Internet. Podcasting, which does not require the use of an Apple iPod, involves making one or more audio files available as "enclosures" in an RSS feed, which can be played back by the RSS subscriber at their convenience on an MP3 device.Pop-Up Ad - An advertisement that displays in a new browser window.Portal - A website that typically includes a catalog of websites, a search engine or both. A portal site may also offer email and other services to entice people to use that site as their main point of entry to the Web.Position - How well a particular Web page or website is listed in a search engine’s results. Positions 1 through 10 are the most visible and the most desirable.For more SEO Information, SEO NEWS, & SEO Techniques log on to Webulletin or you can send mail at email@example.com.Author : Prashant Main[...]
2007-04-08T23:59:16.911-07:00These are some more SEO / SEM terminologies.FAQ (Frequently Asked Questions) - A document that answers the most common questions on a particular subject.Gateway Page - A Web page created in hopes of ranking well for a term in a search engine’s non-paid listings. Sometimes called a “doorway page.”Geographical Targeting - The analytical process of deciding upon which regions and locales a company should focus its marketing efforts.Geographical Segmentation - The ability to determine from which geographical area Web traffic is coming.Graphical Search Inventory - Banners and other advertising units that can be synchronized to search keywords.Hidden Text - The deceptive process of filling Web pages with keywords that are not visible to visitors but will still be indexed by search engines to help achieve higher rankings.Hit - Request from a Web server for a graphic or other element to be displayed on a Web page.HTML Code - The code used to build Web pages. Affiliates use HTML code to put links on their websites. Affiliate solution providers often provide a tool so that affiliates can simply copy the code for an affiliate link and paste it into their own HTML pages.Hybrid Model - An affiliate commission model that combines payment options (i.e., CPC and CPA).Impression - An advertising metric that indicates how many times an advertising link is displayed.Index - The collection of information a search engine has that can be queried against.In-house - An alternative to using an affiliate solution provider; building an affiliate program architecture within a company.Interactive Agency - An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.Interstitial - An advertisement that loads between two content pages.Keyword Marketing - A method of getting your message in front of people who are searching using particular words or terms.Lifetime Value of a Customer - The amount of sales in dollars that a customer will spend with a particular company over their lifetime.Listing - The information that appears on a search engine’s results page in response to a search.For more SEO Information, SEO NEWS, & SEO Techniques log on to Webulletin or you can send mail at firstname.lastname@example.org.Author : Prashant Main [...]
2007-04-08T23:59:16.913-07:00Checkout new set of SEO / SEM terminologies.Conversion Rate - The percentage of clicks that result in a commissionable activity such as a sale or lead.Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.Cookies - Small files stored on the visitor's computer that record information of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is due a commission.Cost Per Acquisition - Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.Cost Per Action (CPA) - The cost metric for each time a commissionable action takes place.Cost Per Click (CPC) - The cost metric for each click to an advertising link.Cost Per Thousand (CPM) - The cost metric for one thousand banner advertising impressions.Cost Per Order (CPO) - The cost metric for each time an order is transacted.Crawler - Component of a search engine that gathers listings by automatically trolling the Web and following inks to Web pages (also called a spider or robot or bot). It makes copies of the Web pages found and stores them in the search engine’s index.Customer Bounty - The merchant payment to an affiliate partner for every new customer that they direct to a merchant.Deep Linking - Linking to a Web page other than a site's home page.Delisting - When Web pages are removed from a search engine’s index.Directories - A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.Email Link - An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.Email Marketing - The promotion of products or services via electronic mail.Email Signature (Sig File) - The signature option allows for a brief message to be automatically inserted at the end of every email that a person sends.eZine - The short term for an electronic magazine, which can be electronic versions of existing print magazines or exist only in digital format.For more SEO Information, SEO NEWS, & SEO Techniques log on to Webulletin or you can send mail at email@example.com.Author : Prashant Main[...]
2007-04-08T23:59:16.914-07:00Check out these some more terminologeis used in field of SEM.Click and Bye - The process in which an affiliate loses a visitor to the merchant's site once they click on a merchant's banner or text link.Click Fraud - The deceitful practice of posing as pay-per-click (PPC) traffic for the purpose of costing advertisers’ money or helping to generate false revenue by those affiliates serving the ads.Click Through - The process of activating a link, usually on an online advertisement connecting to the advertiser’s website or landing page.Click-Through Rate (CTR) - The percentage of those clicking on a link out of the total number who see the link. For example: if 20 people do a Web search and 10 of the 20 people all choose one particular link, that links has a 50 percent click-through rate.Client - A software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client. A Web browser is a specific kind of client.Cloaking - A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Also the process of getting a search engine to record content for a URL that is different from what the visitor sees. It is often done as a way to obtain more favorable search positions.Co-branding - The situation where affiliates include their own logo and branding on the pages to which they send visitors through affiliate links.Collaborative Commerce Networks - An organization of merchants and websites that work together as true business partners. Merchants give their affiliates the same support that manufacturers would give to their resellers.Commission - The income an affiliate receives for generating a sale, lead or click-through to a merchant's website. Sometimes it is called a “referral fee,” a “finder's fee” or a “bounty.”Context-centric - The process of matching your product or service offer closely to the visitors of an affiliate's site. By placing the product or service in an area close to related or relevant item, more people will buy.Contextual Link - The integration of affiliates links with related text.Contextual Merchandising - The act of placing targeted products near relevant content.For more SEO Information, SEO NEWS, & SEO Techniques log on to Webulletin or you can send mail at firstname.lastname@example.orgAuthor : Prashant Main [...]
2007-04-08T23:59:16.915-07:00These are some additional terminologeis used in field of SEO.
2007-04-08T23:59:16.923-07:00I am very much thankful to all you people for appretiation. This is my next series of SEO glossary. I have tried to add terminologies more related to SEO field as well as for Affiliate Marketing and Google Adsense.
2007-04-08T23:59:16.925-07:00P2P - Pay To Play. Any search engine marketing strategy that requires payment to the search engine company.Pagejacking - the copying of a page by unauthorized parties in order to filter off traffic to another site.PFI - Pay For Inclusion. Payment paid to a search engine company for inclusion in search results.PPCSE - Pay Per Click Search Engine.PR / PageRank™ - A ranking used by Google that is meant to act as indication of the quality of a site and its authority status.PR 0 / PageRank Zero - Another term relating to Google PageRank. It can indicate that a page has been spidered but appearing in general results as yet, or could also possibly indicate a penalty.Reciprocal link - An agreement between two sites to exchange links between them. Sites exchanging links can risk a penalty or ban if they are not related topic with each other.ROAD / ROI - Return on Advertising Dollar, or Return on Investment. The measure of effective of expenditure vs. the number of visitors received or sales.SE - Search engineSEM - Search Engine Marketer/MarketingSEO - Search Engine OptimizationSEOP - Search Engine Optimization Professional. Someone who claims to have the skills to increase a clients' search engine rankings. SEP - Seach Engine Placement (or Positioning/Promotion) SERPs - Search Engine Results Pages. The pages that display after a query is submitted.Spamming the index - Related to black hat optimization techniques. Pages that have high ranking but are non-relevant or exist purely to redirect traffic to other sites. Spider - A software program used by search engine companies to visit web sites and return information about pages.Stop words - Common non-query specific words that are ignored by a search engine when a query is made. These can include words such as “I”, “and”, “if” depending on how the query is constructed.Submission - The process by which a search engine is manually notified of a new site or page.URL - Uniform Resource Locator. The web address of a site or page.White hat - legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design.As you see, the SEO and SEM field has a language all of it's own. I hope this glossary had given answers to some of your queries. Is there a term not listed you'd like explained? You're welcome to contact me and I'll try to add it in next update.Contact me at email@example.comAuthor : Prashant Main[...]
2007-04-08T23:59:16.931-07:00As I promised, this is second part of SEO /SEM terminologies. These are useful words which can be used while communicating with other SEO Professionals , your boss(he may be unaware of them!!) or to your friends(Who know nothing about SEO).Flux - A term describes the shuffling of positions in search engine results in between major updates.G - Google, also known as The Big G or The Mighty G.Google Algorithm - A mathematical formula used in calculating search engine ranking. The goal of any SEOP is to understand the algorithm as best as possible. Algorithms of course are very closely guarded secrets and possibly you’ll never meet anyone who has "cracked" an algorithm. Search engine algorithms change regularly to prevent anyone from guessing the system.Grey bar - A Google PR score that can indicate a ban in place on the page currently being viewed; i.e. the page does not appear in Google search results.Grey hat - Optimization strategies that are in a unknown area of reputability/validity.IBL - Inbound Link. Links pointing from another site into your site.KDA - Keyword Density Analyzer or Analysis. The ratio of keywords or keyphrases in relation to other text on a page.Keyword/Keyphrase - A word or words that strongly relate to a page/site topic or search engine query.Keyword Stuffing - Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans.Landing pages - Pages that are optimized and very targeted towards a particular subject. An effective/valid site optimization and sales conversion strategy.Link Farms - Pages that consists of little else but links to other sites and usually the sites listed have links back to the farm page. The goal of a link farm is to artificially boost rankings through link popularity and is consequently at risk of penalty or ban.Link popularity - A gauge of a site's popularity based on the number of inbound links. Link popularity is a major factor in search engine ranking and has greater strength (in theory) where inbound links are from other quality sites.Meta tag - These mainly refer to the title, keywords and description tags. They are summary of the content that is on the page in different formats. Metatags content does play a role in rankings for many search engines.MSN - A reference to Microsoft's search engine.Mirror Site - A copy of a site with some content differences to target particular keywords. Not a recommended strategy as it can trigger a penalty or ban.OBL - Outbound Link. A link pointing from your site to another site.ODP - Open Directory Project - DMOZOff-page factors - Factors such as inbound links and the popularity of sites with links pointing into your site that you have little control over, but that still play a role in your site’s rankings.On-page factors - A reference to the elements on your site and their role in your rankings, for example, Meta Tags, Code Cleaning relevance etc.OOP - Over Optimization Penalty. Where a search engine algorithm detects that changes you are making to a page or the way the page is constructed is to influence rankings over being useful to a site visitor.Organic search results - the results displayed after a search engine query that are not paid for by the listed site's owner.Visit back for More SEO / SEM terms.Contact me at firstname.lastname@example.orgAuthor : Prashant Main [...]
2007-04-08T23:59:16.932-07:00With search engine optimization (SEO) and search engine marketing (SEM) such hot topics these days - and constantly evolving, it's easy to get lost in all the various terminology and words used - especially when you're starting out and trying to learn SEO/SEM strategies.Even if you don't intend to handle search engine optimization yourself and contract the work to others, it's important to understand what your SEO person is telling you.With some basic familiarity of SEO terminology, you'll also be able to tell if a SEO person is heading down the wrong path - possibly taking your site with them in the form of a ranking penalty.The following list consists some common SEO/SEM terms and definitions, with links to articles in some instances discussing the topic in more detail:301 - A server response code, meaning "page has been permanently moved to x" A 301 redirect is commonly used to redirect sites or individual pages in cases where a domain or page name is changed and is usually the preferred method of redirection by search engines.302 - A server response meaning, "Page has temporarily moved form this location".Anchor Text - The visible text component of a hyperlink.Alexa ranking - Alexa is a famous search engine that provides extra information such as traffic rankings. An Alexa ranking is an indicator used to gauge site performance.ALT Image tag - Spiders cannot able to read images as such, so the alt tag or text attribute describes what the specific image represents.Black hat - A person engaged in or tactic used to increase search engine rankings using methods prohibited by search engines.Bot - Used in reference to a search engine robot or spider; software applications that retrieve web page information to feed into a search engine database.CSS - Cascading Style Sheets. Used mainly to decrease the amount of source code on a page, by referencing a single set of instructions on how to display various elements on web page.Crawl - The process by which search engine spiders fetch web page information.DMOZ - Directory MOZilla is a human reviewed directory, the contents of which appear on many sites, including Google. A listing in DMOZ said to assist boosting rankings in general search results.Doorway Page - A page used for driving traffic form any page to another specific page and usually focusing on specific keywords. Generally, doorway pages are designed for search engines only, human visitors never see them - consequently, they are illegal one. Doorway pages must not be confused with landing pages, a legitimate strategy.Dupe/Duplicate content - Usually used in reference to a penalty applied by a search engine for the same content appearing on different pages/sites.FFA - Free For All pages; basically a link farm. You add your site link to the page, it then gets pushed down as other links are added until your link is ultimately pushed off the page. Not a standard method of promotion or link building.Visit back for More SEO / SEM terms.Contact me at email@example.comAuthor : Prashant Main [...]
2007-04-08T23:59:16.934-07:00If you are looking to increase your websites presence on the internet we will provide you with a detailed insight into the world of Search Engine Optimization, so let us begin with this broken down introduction to SEO. In the current age having your site online is only one step towards making your mark on the internet, it's incredibly easy to get online but once you get online you will probably encounter a common dilemma, where are the visitors?
2007-04-08T23:59:16.935-07:00Some Useful Tips For Site Optimization and Search Engine MarketingThe following is a list of some tips for increasing your Site profile in search engine rankings - stick by basics. These techniques apply to most paid and free listings.Content - King of SEO - A “too used” term, but critically important. Provide information, ensure that is relevant to your subject and that it contains popular keywords and phrases in relation to your topic or industry.Meta Tags - Meta tags are the sections of your HTML that provide direction and information for search engine robots. To get the best rankings possible in some search engines, be sure to use keywords, description and title tags every web page. Meta tags are not viewable to Internet users on actual pages but on source of pages. Some search engine spiders such as Googlebot will use the description tag if there is a problem with spidering body content. Try to use different description for every page. This is a point usually people ignore as they do not have time to create a set of tags for each page. It is a grave mistake that must be fixed.Inbound Links - The more sites you can have linking to your site, the higher you site will be ranked in some of the major engines. But not all links are weighed equal. Many links coming into your site from very low quality sites can damage your rankings. So will linking with Link Farms or sites irrelevant to your site. Aim to be linked from popular and relevant sites. It is also becoming more important that the anchor texts of incoming links are relevant to your site as this relevancy will also affect your rankings on some engines."Alt" Text - Search engines cannot read images, so ensure that descriptive "alt" text is added to your coding.Study Site Submission Guidelines - Take the enough time to decide before submitting your site to study the Site submission guidelines of each site – as they vary from each other. Ignoring even one minor point can prevent your site from being listed.Target - As your site's content must be focused, so should your search engine optimization strategies. Submit to all engines, but focus on gaining high rankings on one or two major engines before moving to others. If you try to optimize for all, you may only achieve average rankings on all. The difference between No.1 position and No.50 position can literally translate into thousands of dollars of income a year.Frames are bad - Framed sites can be possibly optimized for search engines, but it is very time consuming. If your reason for using frames is to make the editing of common elements a simpler task, consider implementing server side includes (SSI) or FrontPage Includes as an alternative.Transparency - Provide minimal required personal detail or contact detail on Home Page or Contacts Page. Always include your proper Contact Details, Privacy Policies.Contact me at firstname.lastname@example.orgAuthor : Prashant Main[...]