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Web Marketing Association Update



News and award information from the Web Marketing Association



Updated: 2012-12-17T13:24:05Z

 



Online Marketing Summit, San Diego

2012-12-17T13:24:05Z

Online Marketing Summit San Diego, February 11-13, 2013 at the San Diego Convention Center, connects marketers with the knowledge, experts and technologies that are transforming digital marketing and business. Join us for three days of 70+ conference sessions and workshops...

Online Marketing Summit San Diego, February 11-13, 2013 at the San Diego Convention Center, connects marketers with the knowledge, experts and technologies that are transforming digital marketing and business. Join us for three days of 70+ conference sessions and workshops across eight tracks and discover the latest insights on analytics & big data, content marketing, demand generation, email, mobile, search, social, and strategy.

Register Today and use code CMWMA1 for 25% off Conference Passes or get a Free Expo Pass.




New Media Expo and BusinessNext Social Conference

2012-12-13T21:15:25Z

Here are two of the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry. New Media Expo (NMX)(Formerly BlogWorld)...

Here are two of the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry.

New Media Expo (NMX)(Formerly BlogWorld)
January 6-8
Rio All-Suite Hotel & Casino, Las Vegas

Join thousands of your peers from across the globe at the must-attend conference & tradeshow for bloggers, podcasters, video creators and social media innovators, New Media Expo in Las Vegas, presented by BlogWorld! Enjoy 3 value-packed days of sessions, networking and cutting-edge knowledge from over 170 speakers that will bring your content quality, marketing, audience and monetization to a whole new level. Learn from the pros including: Leo Laporte, Host & Producer of TWiT.tv, Dana White, President of The UFC; C.C. Chapman, Co-Author of Content Rules; Rand Fishkin, Founder & CEO of SEOMoz and dozens more.

Register now and use Code WMA10 to save 10% off your ticket.



BusinessNext Social

January 6-8
Rio All-Suite Hotel & Casino,Las Vegas

Join peers from across the globe at the must-attend conference for social business and marketing pros, BusinessNext Social in Las Vegas! Enjoy 3 value-packed days of sessions, networking and cutting-edge knowledge that will transform your business. Learn from luminaries including: Dana White, President of The UFC; Guy Kawasaki, author of Enchantment; Ethan McCarty, Global Director of Social Strategy at IBM and dozens more. Plus...The Winklevoss Twins (of Facebook fame) will announce their next social media venture LIVE. Don't miss this important event!

Register now and use Code WMA10 to save 10% off your ticket.

Win A Free Pass To the BusinessNext Social Conference.
To enter, Simply enter your name and contact info on the Web Marketing Association Contest Page Deadline for entry is December 19th.




Top 5 articles last month on WMA SmartBrief

2012-12-13T23:04:06Z

Each month, the Web Marketing Association reports the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here. Here are the Top 5 WMA SmartBrief Articles for November, 2012 Behind the scenes with an...

Each month, the Web Marketing Association reports the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

Here are the Top 5 WMA SmartBrief Articles for November, 2012

Behind the scenes with an Obama banner-ad designer
7 must-have tools for Web designers
Custom news sites give big brands a digital megaphone
Obama's victory could hinder digital marketers
8 ways to make your footers less boring




EContent Magazine

2012-12-13T22:10:59Z

EContent is a Web Marketing Association Sponsor and a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content...

EContent is a Web Marketing Association Sponsor and a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.




Best Websites for Advertising to Be Named by Web Marketing Association

2012-11-19T02:15:25Z

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated... The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013. “Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”. The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Assocation’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition. The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. Saatchi & Saatchi LA won 2012 Best of Show for Websites for their work on The Camry Effect. Past top winners in the Website category include: 2011 Rockfish for America's Health Rankings 2010 Biggs|Gilmore for FrootLoops.com 2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. In the 10th annual IAC Awards, Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 7 Best of Industry awards and 10 Outstanding awards. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor. Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine. A complete list of past winners can be found at the IAC Award Website. [...]



Best Online Newsletters to Be Named by Web Marketing Association

2012-11-14T16:47:21Z

The Web Marketing Association judges will select the best online newsletters of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated...

The Web Marketing Association judges will select the best online newsletters of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2012 Best of Show winner for Online Newsletters was Acxiom Creative for Bing Travel Horizontal Scroll. The newsletter was also recognized as the Best Directory or Search Engine Online Newsletter campaign.

Other Award Winning Online Newsletters included:
2011 Manulife Solutions
BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA
Miles Media
2009 Rice Krispies "The Spoonful"
Biggs|Gilmore
2008 FedEx LAC Sales Team Intranet Redesign
BGT Partners & FedEx
2007 CBSeal eNews
Coldwell Banker Barbara Sue Seal Properties
2006 Scudder Participant e-Newsletter
Scudder Retirement Services
2005 Buick Email Re-contact Program
i33 Communications, LLC

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2013 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.




Website Magazine

2012-12-13T22:13:37Z

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written....

If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your 'Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you'll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine's Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.




Web Marketing Association to Name Best Online Video Advertising Campaigns

2012-11-14T16:46:25Z

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at... The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”. Saatchi & Saatchi LA won Best of Show Online Video in the 2012 Internet Advertising Competition Awards for Yaris It's a Car! Web Films. Other top winners from IAC Awards for best video include: 2011 Help Me Choose entered by Organic, Inc. 2010 Morningstar Farms Video Recipes entered by Biggs|Gilmore The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor. Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine. A complete list of past winners can be found at the IAC Award Website. [...]



Best Mobile Websites and Best Mobile Apps to Be Named by Web Marketing Association

2012-11-12T14:02:59Z

The Web Marketing Association judges will select the best mobile applications and the best mobile websites in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising...

The Web Marketing Association judges will select the best mobile applications and the best mobile websites in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2013.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Nissan North America & Critical Mass won 2012 Best of Show for Mobile Apps for their work on Nissan Versa iPad Experience. The app also won Best Automobile Mobile Application.

Other top winners in the mobile category include:
2011 Eastbound & Down S2 - Kenny Powers Home Run Fiesta submitted by HBO
2010 Pizza Hut iPhone App submitted by imc2

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.




Best Email Advertising Campaigns to Be Named by Web Marketing Association

2012-11-08T14:42:44Z

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively... The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org before the deadline of January 31, 2013. “Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”. The 2012 Best of Show winner for Email Campaign was VerticalResponse for VerticalResponse Customers Get Their Deal On. Past Top Email Advertisements for include: 2011 Coffey Anderson - Email campaign submitted by CDMG Inc. 2010 PGATOUR.COM Scores Hole in One with Video in Email submitted by PGATOUR.COM and Datran Media's StormPost 2009 Symmetricom Next Generation Network Email Message Campaign submitted by Overdrive Interactive 2008 Get A Room submitted by Mr & Mrs Smith 2007 NASCAR.com/Datran Media for “TrackPass Scanner” Email Campaign submitted by NASCAR.com/Datran Media 2006 Aeroplan Member Welcome & Activation Sequence submitted by ThinData, Inc. 2005 Endo_Lidoderm Campaign submitted by TMX Healthcare The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor. Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. A complete list of past winners can be found at the IAC Award Website. [...]



Best Social Media Advertising Campaigns to Be Named by Web Marketing Association

2012-11-07T16:15:16Z

The Web Marketing Association judges will select the best social media advertising campaigns as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before... The Web Marketing Association judges will select the best social media advertising campaigns as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 31, 2013. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Marketers using social media, like Facebook and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”. Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R. The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The Visionaire Group won Best of Show Social Media campaign in the 2012 IAC Awards for The Source Code Mission, which also won Best Movie Social Media campaign. Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2012, ten agencies won this honor. The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine. A complete list of past winners can be found at the IAC Award Website. [...]



Best Online Apps to Be Named by Web Marketing Association

2012-11-07T03:13:30Z

The Internet Advertising Competition (IAC) Awards judges will select the best online apps of 2013 in 86 industries as part of their 11th annual program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to... The Internet Advertising Competition (IAC) Awards judges will select the best online apps of 2013 in 86 industries as part of their 11th annual program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their online apps for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2013. “Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”. The 2012 Best of Show for Interactive Applications went to Wendy's and The Kaplan Thaler Group for Beef Equity - Here's the Beef, which also won Best Food Industry and Interactive Application and Best Restaurant Interactive application. Past top winners in Interactive Application format include: 2011 Toyota Sponsafier entered by Saatchi & Saatchi LA 2010 Apple Jacks Gliders entered by Biggs|Gilmore 2009 Photo Slice entered by Atmosphere BBDO 2008 PENTAX Photo Gallery entered by texturemedia 2007 My Family "Census" Site entered by Hornall Anderson Design Works 2006 Keowee Falls Interactive Tour entered by Aristotle and Cliffs Communities 2005 Jeep Trail Rated Challenge entered by Organic, Inc. 2004 The New BMW 6 Series Convertible. Inspiration. Dynamics. Elegance. entered by BBDO InterOne GmbH, Hamburg The 2013 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. “We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice. Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor. Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, [...]



Nominate a Judge for the Internet Advertising Competition

2012-11-07T03:12:55Z

The Web Marketing Association’s 11th annual Internet Advertising Competition (IAC) Awards are currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition...

The Web Marketing Association’s 11th annual Internet Advertising Competition (IAC) Awards are currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2013.

To nominate yourself or someone within your organization, please complete the judge’s nomination form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web.




Best Online Advertising To Be Named By Web Marketing Association

2012-11-01T12:22:33Z

The Web Marketing Association announces the Call for Entries for the 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will... The Web Marketing Association announces the Call for Entries for the 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2013. “Now, more than ever, it is critical for online marketers to be able to justify advertising expertise come budget time,” said William Rice, President of the Web Marketing Association. “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential. We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.” Awards will be presented within each of the industry categories and advertising formats including: Best Social Media Campaign Best Online ad (including banner, pop-up or interstitial) Best Rich media online ad Best Email message Best Online newsletter Best Website (including best landing pages and best microsites) Best Online video Best Mobile applications Best Integrated ad campaign Best Ads the client did not choose Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2012 through January 31, 2013. Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. In the 10th annual IAC Awards, Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 7 Best of Industry awards and 10 Outstanding awards. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor. The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have inclu[...]



Romney vs Obama: Who Has The Better Website? The WebAward Judges Decide

2012-10-16T12:55:35Z

The 2012 Presidential election is being fiercely contested by Republican Mitt Romney and Democrat Barack Obama. Both candidates are using the Internet to help their campaigns woo voters, volunteers and campaign contributions. But who has the better Website? Romney vs... The 2012 Presidential election is being fiercely contested by Republican Mitt Romney and Democrat Barack Obama. Both candidates are using the Internet to help their campaigns woo voters, volunteers and campaign contributions. But who has the better Website? Romney vs Obama Website Challenge The Web Marketing Association has been judging Websites through their annual WebAward Competition for Website development since 1997. More than 27,000 site evaluations have been tabulated during that period and they took up the task of evaluating both candidates Websites. During the second week of October 2012, 61 Internet Website experts, who serve as WebAward competition judges, reviewed both www.mittromney.com and www.barackobama.com using the same criteria used in the annual WebAwards program. The sites were judged side by side based on the seven criteria of a successful Website. Here are the results: Design - Asked "which Website has the most pleasing design?" 60.7% of the WebAward judges selected the Obama site over the 39.3% for Romney Website. Innovation - Website innovation also went in favor of Barack Obama. By the same margin as design, the vast majority of WebAward judges (68.3%) thought the Obama Website seems more innovative, while only 31.7% favored Romney's. Content - In terms of having the most appealing content, judges again selected the Obama Website over Mitt Romney's Website, although by a narrower margin than the first two criteria. 54.1% of the WebAward judges felt barackobama.com has more appealing content for visitors compared to 45.9% for mittromney.com. WebAward judges also found that the Obama Website is more effective for telling the candidate's story and attracting contributions and voters to its cause (55.9% Obama vs 44.1% Romney). Ease of use - President Obama's Website was seen as easier to use by the WebAward judges than Govoner Romney’s. 63.3% selected barackobama.com as easier to use compared to 36.7% of WebAward judges who felt mittromney.com was easier. Copywriting - It is obvious that both campaigns have excellent writers on staff. Neither Websites have any of the editing issues some large organizations can experience. However, the WebAward judges gave the advantage to the Obama site (62.7% over the Romney site 37.3%). Interactivity - Interactivity makes a Website more than just an online billboard and both candidates were effective in giving visitors to their Websites plenty to see and do. Nevertheless, once again the WebAward judges gave the edge regarding interactivity to the Obama Website (70.7%) over the Romney Website (29.3%). Technology - Use of technology is evident in both candidates' Websites, however, the clear favorite for the WebAward judges was barackobama.com winning 70.7% of the votes compared to mittromney.com with only 29.3% of the votes. "Regardless of who you will be voting for in the next presidential election, Websites are going to play an ever increasingly important role in how candidates get their messages across to the American voters," said William Rice, President of the Web Marketing Association "Based on the findings of this survey by some of the top Internet professionals available today, the Web Marketing Association names barackobama.com the winner of the Romney vs Obama Website Challenge. We wish both candidates the best of luck in their efforts to become the next President of the United Sta[...]