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Bringing consumers and brands together in a fun, entertaining, and much more valuable way.

Last Build Date: Wed, 25 Apr 2018 16:50:15 +0000


Cool Toolsadpropo

Mon, 11 Feb 2013 17:44:55 +0000

As a marketer and an entrepreneur, I am always on the lookout for cool, cost-efficient new ways to get the word out (which, ironically, is what I’m offering other brands). I heard about the combo of Powtoon and VoiceBunny and had to try it out. With Powtoon, you can develop a video using their images […]

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Starting a Revolutionadpropo

Tue, 02 Oct 2012 16:49:59 +0000

Recently at TechCrunch Disrupt in San Francisco, Jack Dorsey (founder of Twitter and Square) said about founding a business, “Pick a movement, pick a revolution, and join it. Pick something you believe in, that you want to make an impact in, and then question everything inside those companies or movements.” I think that’s a good […]

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One Entrepreneur’s Question-Filled Countdown to D-Day…adpropo

Fri, 23 Mar 2012 18:27:42 +0000

I thought I’d write a few blogs to share my experiences / feelings as I get ready to launch (in beta)  I feel like I am scheduled to be induced on Monday to give birth to my very overdue baby, at about 14 months.  I am nervous and excited, and very much filled with […]

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Breakthrough brand campaignsadpropo

Mon, 05 Mar 2012 20:26:00 +0000

I am pretty much staking my future on the fact that I have a better way to allow brands and consumers to interact, have fun, and get value from eachother.  Part of refining adpropo’s value involves critiquing the way current advertising does not measure up to what consumers want – and to the results brands […]

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Dear Brands: Here is what I, a consumer, would like to see from you…adpropofeature requests

Thu, 02 Feb 2012 18:23:31 +0000

Stay tuned for “Dear Consumer: Here is how I, a brand, deserve your respect and attention…” Dear Brands, I can’t get away from you right now, what with all the Superbowl ad buzz and all.  And that’s OK, this is actually a fun time of year to deal with you.  You pull out all the […]

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Something is wrong with online advertising models. For both sides.adpropoImageImage

Wed, 11 Jan 2012 15:16:17 +0000

Does anyone care what consumers think about advertising?  They should! As consumers, we are used to ads being all around us – it’s a part of life.  One stat (found on says that by the time we are 65, we will have seen more than 2 million TV ads.  Then think about the number of online […]

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