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PR State of Mind

In which a young public relations professional shares her thoughts and knowledge

Last Build Date: Sun, 22 Apr 2018 17:06:11 +0000


(Realistic) Personal Branding for Young Professionals: Social Mediamfseble

Sun, 10 Aug 2014 19:46:50 +0000

In this digital age, it’s important to have a consistent, professional online presence. As a young person in the workforce, I know how prevalent social media use is. However, many people are unaware that an inappropriate post, tweet or photo online could get them in trouble or cost them a job. Especially in the public […]

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UO Portfolio Review Processmfseble

Thu, 02 Aug 2012 20:26:52 +0000

My last few terms at the University of Oregon were very busy, and I would like to share a short blog I wrote for my public relations capstone class. This class, the final course in my major sequence, culminated in a portfolio presentation. Each student created a professional portfolio filled with diverse pieces they had […]

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Employees Using Social Media: Threat or Opportunity?mfseble

Tue, 01 May 2012 15:43:53 +0000

Last term in my social media class, we were asked to write blog posts about an issue that interested us. I was assigned to post a blog entry during the unit on social media policies, and I researched the problems and benefits surrounding social media use by company employees. Because their work is such a […]

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Thu, 29 Sep 2011 23:14:35 +0000

Hello again, blogosphere! I have a few updates from the summer. Although I did not update this blog during the summer vacation from school, rest assured that I am back in the swing of classes, and new posts will follow soon! In June, I was contacted by a employee, who requested permission that my […]

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Twitter as a Benefit to the PR IndustrymfsebleTwitter Skyscrapers

Tue, 31 May 2011 06:18:39 +0000

Twitter has a bad reputation – many users post tweets about useless or overly personal information. However, Twitter is a useful public relations tool. In PRSA’s Public Relations Journal, Angelica Evans, Jane Twomey and Scott Talan examine the importance of the microblogging site in their article, Twitter as a Public Relations Tool. The authors interviewed […]

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Facebook Campaign: Milk-BonemfsebleMilk-Bone FacebookNoble picture

Mon, 23 May 2011 03:17:24 +0000

In my public relations class last week, we had the opportunity to watch and evaluate several videos of PR campaigns on Facebook. Facebook is an effective way to reach millions of consumers. There is a great site called Facebook Studio that showcases campaigns from companies such as Skittles and Coca-Cola and shows how those companies […]

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Corporate Ghost Tweeting: Is it Ethical?mfsebleTwitter LogoGhostwriting

Tue, 17 May 2011 06:18:23 +0000

Ghost tweeting is when the Twitter account of one person, such as the CEO of a company, is updated by another person, such as a public relations practitioner, under the guise of that first person. This is a common practice, since CEOs tend to be too busy to write their own speeches, blog posts and […]

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Tradigital WorldmfsebleDeference gives way to reference

Tue, 10 May 2011 06:28:00 +0000

Last week I had the opportunity to attend a lecture by Mickey G. Nall, the managing director of Ogilvy Public Relations Worldwide. Nall spoke about how the future of public relations is “tradigital,” a combination between traditional and digital influences. He argued that social media is the future and that PR professionals will have to […]

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Tue, 03 May 2011 05:54:15 +0000

Hello, and welcome to my blog! As you know by now (if you read my About Me section), my name is Melodie Seble. I study at the University of Oregon, and I am pursuing a dual major (journalism: public relations and Spanish) plus a minor (journalism: communication studies). Since you made it this far already, […]

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