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Marketing Interactions

B2B marketing strategist Ardath Albee works with clients to create eMarketing Strategies that use multi-channel contagious content marketing platforms to turn prospects into buyers.

Updated: 2011-11-20T16:43:51-08:00


Content Marketing Hubs Deliver ROI


Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. I chose to make my tip about Content Hubs. A Content Hub is a content marketing program that takes full advantage of a bigger content asset to combine lead generation with lead nurturing...

18 B2B Reasons to Attend Content Marketing World


As I finalize my slide deck for my presentation "Build a Better Experience with Content Marketing" for Content Marketing World, I'm getting really excited to be there. This is the first year that we've had several conferences focused on content marketing: Content Marketing Strategies Conference in Berkeley in Feb was intimate and impactful, Confab in Minneapolis in May was fantastic,...

DemandCon Video: Storytelling Turns Prospects Into Buyers


The guys from VisibleGains did a great job facilitating the video of my presentation at DemandCon. If you're interested in using storytelling to improve sustainable engagement wtih your content marketing programs, I hope you'll find some ideas that will be helpful. Thanks to Joe Eldridge, Cliff Pollan and their team for shooting the video and to Steve Gershik and Shawn...