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Marketing Interactions

B2B marketing strategist Ardath Albee works with clients to create eMarketing Strategies that use multi-channel contagious content marketing platforms to turn prospects into buyers.

Updated: 2012-01-08T16:28:51-08:00


Why I Use Mind Maps for Content Marketing Projects


I'm often asked how I manage all the details of complex content marketing projects. My favorite tool for this is Mind Maps. Specifically, I use MindJet. I whipped up a simple example to show you: If I was doing this for real, I'd have the persona where it says Content Map Example. I build my content flows based on questions...

Constant Contact Really Knows Their Customers


I had the pleasure of speaking with the folks at Constant Contact last week about their new Event Marketing tool. It sounded pretty cool. So I tried to push them about how it could be useful to mid-size and larger companies whose marketers get stuck in the IT queue, waiting for their stuff to get posted. The timeline is horrific....

The 60 second marketing website challenge


We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. The article quotes a Nielsen Online survey from January 2009, showing that respondents visit 131 domains per month and spend...