Subscribe: Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/webtech/atom.xml
Preview: Marketing Interactions

Marketing Interactions



B2B marketing strategist Ardath Albee works with clients to create eMarketing Strategies that use multi-channel contagious content marketing platforms to turn prospects into buyers.



Updated: 2012-01-08T16:28:51-08:00

 



Why I Use Mind Maps for Content Marketing Projects

2012-01-08T16:28:51-08:00

I'm often asked how I manage all the details of complex content marketing projects. My favorite tool for this is Mind Maps. Specifically, I use MindJet. I whipped up a simple example to show you: If I was doing this for real, I'd have the persona where it says Content Map Example. I build my content flows based on questions...



Constant Contact Really Knows Their Customers

2009-10-26T13:49:45-07:00

I had the pleasure of speaking with the folks at Constant Contact last week about their new Event Marketing tool. It sounded pretty cool. So I tried to push them about how it could be useful to mid-size and larger companies whose marketers get stuck in the IT queue, waiting for their stuff to get posted. The timeline is horrific....



The 60 second marketing website challenge

2009-03-16T11:56:09-07:00

We all like to think of our websites as destinations that serve to engage our prospects and customers. But this article from eMarketer — Has the Internet Made You More Productive — delivers a clear challenge to your website content. The article quotes a Nielsen Online survey from January 2009, showing that respondents visit 131 domains per month and spend...