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Marketing Interactions

B2B marketing strategist Ardath Albee works with clients to create eMarketing Strategies that use multi-channel contagious content marketing platforms to turn prospects into buyers.

Updated: 2014-05-12T13:21:07-07:00


B2B Marketers Need to Understand Technology


I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success, with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. At the end of the session, this question was asked: If I'm mostly focused on content writing, why...

Is Your B2B Content Just a Pit Stop?


B2B marketers have taken up the challenge to create great content. They're investing time, effort and money into content marketing. People are reading their content. But, effectiveness remains elusive. Only 9% strongly agree with the statement: "I know our digital marketing is working." That's only 92 of over 1,000 marketers. Yet, 93% of B2B marketers use content marketing. Does this...

Is Your B2B Content Stuck in Purgatory?


One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. There can be many reasons for this, but for the purpose of this post, we'll assume that...

Is Your B2B Content Tipping the Effort Scale?


I do a lot of work for technology companies. One of the challenges with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals. I just reviewed a paper written for a technical audience. You know it's tough when you have to keep backing up to re-read paragraphs because your mind...

Viral is Not the Game Point in Complex B2B Sales


I received an email from Christopher Engman, CEO of Vendemore, asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57M views and counting for Volvo Trucks. It's a great stunt, dubbed The Epic Split Volvo created the video to showcase its new precision steering feature on the big rigs. It's a...