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Wiley: All Marketing and Sales Titles



Marketing and Sales



Published: Tue, 24 Apr 2018 20:16:08 GMT2018-04-24T20:16:08Z

Copyright: Copyright © 2000-2018 by John Wiley & Sons, Inc. or related companies. All rights reserved.
 



Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales

Tue, 10 Apr 2018 04:00:00 GMT2018-04-10T04:00:00Z


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WALL STREET JOURNAL BESTSELLER!

IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.

Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).

Fear is the reason we don't ask for the business more, even though our customers want to buy from us.

Fear is the reason we don’t offer our customers additional products and



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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services

Tue, 13 Mar 2018 04:00:00 GMT2018-03-13T04:00:00Z


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The real-world guide to selling your services and bringing in business

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes



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Stop Selling and Start Leading: How to Make Extraordinary Sales Happen

Tue, 13 Mar 2018 04:00:00 GMT2018-03-13T04:00:00Z


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Make extraordinary sales happen! 

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them —



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Consumer and Sensory Evaluation Techniques: How to Sense Successful Products

Mon, 05 Feb 2018 05:00:00 GMT2018-02-05T05:00:00Z


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Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing

This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve



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Exactly How to Sell: The Sales Guide for Non-Sales Professionals

Wed, 31 Jan 2018 05:00:00 GMT2018-01-31T05:00:00Z


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The sales guide for non-sales professionals

Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. 

Inside, Phil M. Jones writes from experience and explains



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Marketing Research, 11th Edition

Wed, 31 Jan 2018 05:00:00 GMT2018-01-31T05:00:00Z


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TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research

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