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Last Build Date: Tue, 24 Apr 2018 02:19:11 +0000


Update: The Launch of America’s Next Great Watch CompanyjtvreevesDiefendorff Watches Logo

Fri, 06 Apr 2018 17:39:56 +0000

Dear Readers, It’s been awhile. Sorry. There have been times where I’ve thought about shutting this blog down, but then I look at the readership numbers. It’s fun to see how many visitors come to this blog many years later. We’re glad you continue to come back and hope you enjoy reading our musings. Thank […]

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Can Consultants Help Non-Profits Help Companies with CSR?James Epstein-Reeves

Tue, 25 Feb 2014 21:17:38 +0000

This morning I had the honor of speaking on a panel for the Association of Consultants to Nonprofits, along with Bill Bonner of Bonner of IMPR and Leah Bradford of the Kraft Foods Group and the Kraft Foods Group Foundation. In addition to being really impressed by ACN as an organization, I really enjoyed the […]

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Six News Items You Should ReadJames Epstein-ReevesRockstar

Wed, 19 Feb 2014 19:49:16 +0000

Here’s a second installment from my new series on top interesting news items to hit the airwaves, social media circuit, and newspapers over the previous week and a half. As a reminder, the topics covered will range from traditional business strategy, sustainability, cause-marketing, marketing research, entrepreneurship, anything in between, and an occasional wild card. None […]

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Social Enterprise: The Future of Cause Marketing?James Epstein-Reeves

Wed, 12 Feb 2014 08:29:36 +0000

I am a big fan of The Cause Marketing Forum. It’s the go-to place for information on starting a CM program and networking with the those that are creating value through this niche form of marketing. Their Cause Update blog does a great job of briefly summarizing new cause marketing programs and it was through […]

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5 Tips: Beginner’s Guide To TwitterJames Epstein-Reeves

Tue, 11 Feb 2014 12:51:32 +0000

When I started my Twitter account over four years ago, Twitter was relatively new and there was a lot of talk about it being useless and a fad. I told myself that I’d give it 30 days and see if I could find anything useful in reading text messages with a limit of 140 characters. […]

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