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Preview: @PSFK » Kyana Gordon

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Interview: Designing User Experiences That Prioritize Humanity

Mon, 09 Apr 2018 08:15:32 -0400

Christina Janzer, Slack's Head of Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18


Media Files:
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CXI 2018: Creating Multi-Sensory Experiences For Emotional Impact

Tue, 10 Apr 2018 07:45:40 -0400

Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18


Media Files:
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[Op-Ed] ‘Change Or Die’: 5 Retail Lessons From GlobalShop 2018

Wed, 11 Apr 2018 07:30:04 -0400

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago


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3 Ways Businesses Are Incorporating Assisted Self-Service With Chat

Wed, 11 Apr 2018 07:45:49 -0400

Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs


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Interview: How Sex Toys Can Help Remedy Double Standards For Women

Wed, 11 Apr 2018 08:00:12 -0400

Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience


Media Files:
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[New report] Optimizing The Digital Insurance Experience

Wed, 11 Apr 2018 08:00:50 -0400

This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the insurance plan search, application and approval process, as well as overall management for customers. The research also highlights the technologies these companies are leveraging, like artificial intelligence, chatbots and cloud-based platforms, to aggregate customer and policy data to deliver streamlined, data-driven solutions for both clients and insurance professionals. Published April 2018 #ai #artificial-intelligence #chatbot #data #digital-insurance #insurance #papers #policy #premium


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Video: Looking Back On A Journey From Prison To Fitness CEO

Thu, 12 Apr 2018 08:00:43 -0400

We're gearing up for CXI 2018 on May 18 by revisiting speakers from conferences past, starting with ConBody founder Coss Marte


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Op-Ed: Why Hitler Would Have Loved Twitter

Fri, 13 Apr 2018 06:00:33 -0400

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets


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Retail Column: Conference Failures And Curation Wins

Mon, 16 Apr 2018 07:30:58 -0400

Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation


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[New report] The New In-Home Buying Experience

Mon, 16 Apr 2018 08:00:50 -0400

This PSFK research paper explores how brands are implementing in-home consultations, reinventing the purchasing journey and going above and beyond customer service expectations. From expert assessments to virtual consultations and on-demand services, brands are seizing the opportunity and enabling a friction-free shopping experience to nurture loyalty in consumers.
Published April 2018
#ar #customer-service #home #in-home #iot #on-demand #papers #premium #retail #vr


Media Files:
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Interview: When Chat Works Best For Customer Service

Tue, 17 Apr 2018 07:00:02 -0400

Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets


Media Files:
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Interview: Deploying Health Data To Deliver Customized Nutrition

Tue, 17 Apr 2018 07:45:41 -0400

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer


Media Files:
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[New report] The Out-Of-Home Entertainment Experience

Tue, 17 Apr 2018 08:00:08 -0400

This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive experiences and maximize engagement for their audiences.
Published April 2018
#entertainment #home #papers #premium #storytelling #technology


Media Files:
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Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Wed, 18 Apr 2018 07:30:58 -0400

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries


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Interview: How Viacom Is Evolving With Audiences

Wed, 18 Apr 2018 08:00:17 -0400

Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference


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Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Wed, 18 Apr 2018 14:00:51 -0400

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds


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Video: A Cannabis Wellness Mission Based On History And Science

Thu, 19 Apr 2018 07:45:48 -0400

Before dosist creative director Derek McCarty returns to PSFK to lead a roundtable discussion at CXI 2018, we look back at his keynote on rebranding cannabis from last year's conference


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Op-Ed: What To Expect As Cannabis Retail Evolves

Thu, 19 Apr 2018 12:15:31 -0400

Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana


Media Files:
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Interview: Reinventing Luxury For The Modern Consumer

Fri, 20 Apr 2018 07:45:53 -0400

Adam Pritzker, founder and CEO of Assembled Brands, shares his insights on building consumer-focused brands before taking the stage at our CXI 2018 conference


Media Files:
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Op-Ed: 5 Retail Strategies From Shoptalk For The ‘Customer-Obsessed’

Fri, 20 Apr 2018 11:30:19 -0400

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community


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