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Schaefer Marketing Solutions: We Help Businesses {grow}



Marketing. Strategy. Humanity.



Last Build Date: Thu, 19 Apr 2018 12:00:51 +0000

 



Marketing addiction. Is this the goal, or is this the problem?

Thu, 19 Apr 2018 12:00:51 +0000

Getting people "addicted" to a product seems like an aspirational marketing goal but now it's actually happening in some cases. Is marketing addiction the solution or the problem?

The post Marketing addiction. Is this the goal, or is this the problem? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.


Media Files:
http://traffic.libsyn.com/marketingcompanion/The_New_Ethics_of_Marketing.mp3




Why your marketing career depends on balancing data and emotion

Wed, 18 Apr 2018 12:00:06 +0000

Data, big data and bigger data. If the data don't show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There's a need for balancing data and emotion.

The post Why your marketing career depends on balancing data and emotion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




What to do when your company is “sell sell sell” and won’t allow human content

Mon, 16 Apr 2018 12:00:45 +0000

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

The post What to do when your company is “sell sell sell” and won’t allow human content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




The Facebook Congressional Hearings were more disturbing than you realize

Fri, 13 Apr 2018 12:41:11 +0000

The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.

The post The Facebook Congressional Hearings were more disturbing than you realize appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




How to protect your products in a world of unceasing internet knock-offs

Thu, 12 Apr 2018 12:00:05 +0000

We may spend our entire lives building a brand only to see it ruined by internet knock-offs and cyber thieves? What is a company to do in that situation?

The post How to protect your products in a world of unceasing internet knock-offs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




Three ways to jump on board the growing gig economy

Wed, 11 Apr 2018 12:00:59 +0000

A growing portion of the economy is coming from entrepreneurs stepping into the gig economy. Here are three best practices to help you get started out right.

The post Three ways to jump on board the growing gig economy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




The Intolerance of Hustle

Mon, 09 Apr 2018 12:00:59 +0000

Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don't. There is an attitude of intolerance embedded in the hustle culture.

The post The Intolerance of Hustle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.




The fast pace of marketing will get faster

Thu, 05 Apr 2018 12:00:11 +0000

On this retro look at marketing over the past five years -- Google Glass, Klout, Twitter and others -- the Marketing Companion episode shows the pace of marketing is fast and getting faster!

The post The fast pace of marketing will get faster appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.


Media Files:
http://traffic.libsyn.com/marketingcompanion/5years.mp3




Should You Stay In-House or Outsource Your Marketing?

Wed, 04 Apr 2018 12:00:54 +0000

Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here's a look at all three options.

The post Should You Stay In-House or Outsource Your Marketing? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.