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(sales x marketing) to the power of technology = extraordinary results

Synchronize sales and marketing to shorten time to revenue

Last Build Date: Wed, 05 Jan 2011 07:33:48 -0600


Infusing Personality Will Drive Engagement, Action, and Loyalty!

Wed, 05 Jan 2011 07:33:48 -0600

Personality sells. But don’t take my word for it, it’s been proven. And your content needs to motivate your audience to act. To do that, you can’t be all things to all people – you’ve got to have a position, a sacred cow, something that you stand for no matter what. Find out how you can create instant appeal and motivate your audience to action!

“How will social media change lead nurturing?”

Sat, 25 Sep 2010 00:38:03 -0500

By Kim Albee Updated October 18, 2012 I talk with B2B marketers every day, and now more and more B2C marketers, and in just about every case, people think they are missing out if they're not active with social media....

Top Three Obstacles to Marketing Automation Adoption and Usage

Sun, 13 Jun 2010 20:13:19 -0500

By Kim Albee updated October 17, 2012 I recently received some great questions about what's blocking organizations from purchasing marketing automation, and what are the biggest obstacles to using marketing automation technology as well as it could be used. Understanding...

Lead Scoring Made Easy

Wed, 24 Feb 2010 07:26:50 -0600

By Kim Albee I am at the Online Marketing Summit in San Diego, and I spoke on the Demand Generation & Sales 2.0 Panel yesterday. It was a great conversation, with great questions from the room -- people are definitely...

Emails, Offers, and What Makes Buyers Click

Wed, 17 Feb 2010 17:41:30 -0600

By Kim Albee I'm reading new research from Marketing Sherpa about how buyers rank the most valuable content and offer types, and it's very interesting. As marketers, we're all so used to hearing it's about educating your buyers, providing relevant...

Create Leverage and Engage Your Leads

Tue, 19 Jan 2010 11:02:32 -0600

By Kim Albee Getting valuable content to your target market is important. It helps you build relationship and regard. But putting together compelling content takes more than just providing information to your leads. It’s also taking into account and triggering...

Agitation Can Make The Difference In Your Messaging

Tue, 05 Jan 2010 09:00:00 -0600

By Kim Albee I recently listened to an interview between Perry Marshall, a marketing expert that I follow and Joshua Russell a Professor of Screenwriting and Film Aesthetics at DePaul University. It was a fun and interesting conversation where they...

The 6 Influencers of Human Behavior

Tue, 29 Dec 2009 09:00:00 -0600

By Kim Albee I was listening to an audio that came with a subscription to a series of panel discussions called "The League of Extraordinary Minds". it was a conversation that the organizers of The League had with Tony Robbins....

Does Your Messaging Distinguish You From Your Competitors?

Wed, 23 Dec 2009 09:00:00 -0600

By Kim Albee What is your Unique Selling Proposition? Is it unique? Does it distinguish you from your competitors? Next question: Does your messaging do the same? In your industry where your competitors offer essentially the same thing that you...

Are We Really Marketing and Selling Happiness?

Mon, 21 Dec 2009 16:17:29 -0600

By Kim Albee As we work to figure out and put together content that is not only engaging, but also compelling, we've got to get very clear about what our Unique Selling Proposition is. Without that, what will guide the...