Subscribe: B2B Social Media Expertise - Paul Gillin Communications
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Paul Gillin Communications – B2B Social Media Expertise

Helping B2B Marketers Make Smart Choices About Social Media

Last Build Date: Tue, 20 Jun 2017 13:44:24 +0000


Top Trends in Storage – an IBM Infographic

Thu, 19 Sep 2013 21:03:46 +0000

Please include attribution to IBM for Midsize Businesses with this graphic. Share this Image On Your Site Please include attribution to IBM for Midsize Businesses with this graphic.

How Sharing Pays Dividends

Fri, 29 Mar 2013 11:34:28 +0000

The Sharing Dividend If you’re looking for an expert on computer security, it’s almost impossible not to find Bruce Schneier. The BT chief security technology officer and author of several books on privacy and security uses his blog, Schneier on Security, to provide a constant stream of insights on topics ranging from viruses…

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The Tips Issue: How to Make the Most of Twitter, Facebook and LinkedIn

Wed, 08 Feb 2012 14:56:05 +0000

10 Tips for Building a Quality Twitter Following I’ve been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my following is what’s important to me. Most of my followers are people who share my…

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Holiday Fun

Sat, 24 Dec 2011 13:59:26 +0000

Best Geek Gifts Just for fun, I asked the members of the Spiceworks Community “What’s the Perfect Geek Christmas Gift?” They obliged with plenty of great ideas. Here are the highlights. Superheroes If you’re a fan of The Big Bang Theory, you know that techies love superheroes. UDReplicas sells full-blown costumes of most of the great…

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Direct Marketing Doesn’t Have to Suck

Thu, 06 Oct 2011 14:38:40 +0000

Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand…

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The Trouble With Klout

Tue, 06 Sep 2011 14:09:54 +0000

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at Klout, the popular new tool that bills itself as “The Standard” for influence…

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How to Mine B2B Gold From Facebook

Thu, 04 Aug 2011 14:05:03 +0000

How to Mine B2B Gold from Facebook In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of…

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Negativity, Social Gaffes and Farewell to Case Studies

Fri, 15 Jul 2011 13:36:15 +0000

I haven’t had a chance to send a newsletter for a few weeks because I’ve been so busy with other assignments. Here’s a sampling of what I’ve been writing about. Love Your Critics The CMO Site likes to stir things up, so my posts there tend to be on the controversial…

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How Much Should You Pay for Content?

Thu, 09 Jun 2011 11:13:18 +0000

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: Don’t bother. You’re better off investing in professional communicators and teaching them what they need to know about your business. The ability to communicate well…

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Five Tips to Make Your Writing Sparkle

Thu, 28 Apr 2011 13:17:13 +0000

Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Former Wall Street Journal page one feature writer Bill…

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