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Business-to-business PR and Marketing



Last Build Date: Fri, 09 Feb 2018 13:41:11 +0000

 



Need-to-Knows From the 2017 Tech CMO Roundtable

Wed, 25 Oct 2017 15:23:54 +0000

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]

The post Need-to-Knows From the 2017 Tech CMO Roundtable appeared first on B2B Marketing News.




40 B2B Tech Influencers to Know

Mon, 18 Sep 2017 20:19:52 +0000

The post 40 B2B Tech Influencers to Know appeared first on B2B Marketing News.




What Big Brands Have Taught Us About Content Marketing

Fri, 01 Sep 2017 12:56:00 +0000

How To Create Content Like The Pros In an age when companies are expected to use their social platforms to showcase a unique personality, some companies are turning to full-fledged content production teams to enhance their presence and engage with their audience. We’ll show you some content marketing strategy examples from 4 big brands to […]

The post What Big Brands Have Taught Us About Content Marketing appeared first on B2B Marketing News.




Should Product and Company Name be One and the Same?

Fri, 11 Aug 2017 17:40:47 +0000

It’s a popular topic for every business owner who sells a product or service: Should product and company name be one in the same? Should they be different and distinct? After reading David Cummings’ article Products and Company Name Should be the Same, I started thinking about this debate – and I’d say David and […]

The post Should Product and Company Name be One and the Same? appeared first on B2B Marketing News.




7 Tips for Marketing B2B Technology to Millennials

Mon, 07 Aug 2017 15:51:27 +0000

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]

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