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Marketing Consulting and Coaching – Get More Clients

Marketing Strategies and Tactics for Consultants, Coaches, and Professionals

Last Build Date: Fri, 20 Apr 2018 17:42:54 +0000


4 Referability Habits that will help you grow your business

Thu, 22 Mar 2018 13:40:38 +0000

Have you ever thought about what makes one person more referable than another? Are there things you can do to make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals play a key part in every consultant and coaches’ marketing system. For many […]

How to Attract Ideal Prospects Using LinkedIn Website Demographics

Thu, 22 Feb 2018 11:30:12 +0000

LinkedIn Website Demographics helps you answer the question “Are you attracting the right types of professionals to your website?”. Up until now, that has been difficult to answer. Google Analytics provides information like where (geographically) visitor are from. But you can’t see professions or job titles in Google Analytics. For that type of information, companies […]

Discover Your Ideal Customer Before You Start Your Business

Mon, 22 Jan 2018 16:24:34 +0000

Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client base to determine the common traits of your best clients. The idea is to have a solid image of your perfect client so you can go out and find more like them. This is […]

Online Reviews – 7 Stats Every Business Owner Should Know

Thu, 12 Oct 2017 12:34:57 +0000

Online reviews continue to be an important part of your marketing mix. Online reviews not only influence your online reputation, they can also affect your ranking in Google searches. In other words, online reviews affect your flow of customers and your bottom line. If you are not proactively managing your online reputation, consider these 7 […]

8 Marketing Mindsets That Will Get You More Clients

Wed, 04 Oct 2017 14:00:00 +0000

The consultants, trainers, and other professionals who experience consistent growth in their firms or solo practices have 8 specific marketing mindsets in common. By using these mindsets or “ways of thinking” they’re able to build a consistent stream of new clients. The end result – they are able to build the business, and lifestyle, they […]

LinkedIn Brings Back 1st Degree Connection Filtering

Wed, 09 Aug 2017 14:29:48 +0000

Once upon a time, LinkedIn would allow you to filter your first degree connections list of connections. Here’s a blog post I wrote about this back in 2013. Free account users lost this ability during one of LinkedIn’s redesigns. Now it’s back, making it easy to check out your connections connections. So why would you […]

How Consultants and other Professional Service Providers Can Get More Reviews

Thu, 08 Jun 2017 13:16:19 +0000

88% of consumers say they use reviews on sites like Google and Yelp to determine the quality of a local business​. (Source: BrightLocal) And they are not using reviews to find where they want to eat or stay for the weekend. They are using reviews to help them decide on which dentist to see. Which […]

On Achieving Success

Thu, 13 Apr 2017 13:16:00 +0000

How to measure success? One of my marketing mentors recently spoke about how he measures success. I found what he said represented a powerful mindset, so I thought I’d share it with you today. It’s common to think of success as some sort of finish line out in the future. We think “I’ll be successful […]

Segmenting Your List to Improve Relevancy (and Sales)

Thu, 30 Mar 2017 13:45:55 +0000

Good marketing is all about relevancy. “Getting the right message, to the right people, at the right time”, you’ve heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more specific groups. To send messages to specific groups, you need to segment […]

Lead Generation – How Many Leads Do You Need?

Thu, 23 Mar 2017 13:54:52 +0000

When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how many inquiries […]