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Last Build Date: Thu, 19 Apr 2018 18:28:35 +0000


Marketing 101: What is website usability?

Thu, 19 Apr 2018 15:07:25 +0000

Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.

Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost

Thu, 05 Apr 2018 18:12:23 +0000

A walk through our Email Click Cost Force Checklist, step-by-step

Referral Marketing: 4 case studies

Tue, 03 Apr 2018 13:58:25 +0000

If you’re also looking for ideas and tactics to launch or optimize your own referral programs, here are 4 interesting case studies

Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic

Wed, 28 Mar 2018 14:43:41 +0000

Do you understand the difference between subdomains and subdirectories/subfolders? Using them wrong could cost you organic traffic.

Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost

Wed, 21 Mar 2018 14:59:27 +0000

Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived cost of an email open to help you increase your brand’s email open rate.

Social Doubt: Beware the downside of social proof in social media marketing

Thu, 08 Mar 2018 14:08:18 +0000

Social proof is a psychological dynamic that helps power some of the success that marketers see from social media. But there is a downside of social proof in social media marketing. Read on to learn some of its pitfalls and how to avoid them

Marketing 101: What is above the fold?

Fri, 02 Mar 2018 15:22:44 +0000

The above-the-fold area (also known as “above the scroll”) is an arbitrary amount of space — far smaller on a mobile phone than a desktop computer. But is that arbitrary space enough room to tip the prospect’s mental calculus from “it isn’t worth taking this action” to “it is worth taking this action?”

Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

Tue, 27 Feb 2018 14:40:32 +0000

Only 17% of marketers say their email list is rapidly growing. One inhibitor may be your email opt-in form and landing page. Read now and download the free PDF checklist (no form fill required, instant download) to get your email marketing database growing more rapidly.

Business Intelligence: If only more of our customers were like Larry David

Fri, 23 Feb 2018 11:00:15 +0000

We can’t read customers’ minds, but we can listen attentively to their complaints because they are valuable customer intelligence. It might not matter to us, but if it matters to them it is important. And understanding what customers are thinking is vital to a brand’s success.

Screw the Competition: How to avoid dreaded commodification

Fri, 16 Feb 2018 14:00:11 +0000

If your focus is on the competition, it’s in the wrong place. Your focus should be on the customer. That’s the way you create differentiated value. Here are three examples of focusing on the customers, not the competition, from otherwise commodified industries.