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Comments on: Why digital marketing challenges everyone



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By: Harsh

Tue, 14 Feb 2017 12:29:54 +0000

This is really a great post. i also believe anaylsis and strategy in the right direction via right people is necessaryfor good marketing of our brand. As it is progressive market it is necessary to be updated on the latest SEO algorithms and look at out converisons both on adwords and social media.



By: Paul Solemn

Fri, 04 Mar 2011 16:28:25 +0000

Excellent submission ! Too many executives think that all there is to a digital strategy is sitting in front of a computer and typing in some code and content. Even when they spend the time to get it right they often fail to adequately measure and optimize the results via their web analytics. Simple things like testing & validation and usability contribute a great user experience which is essential if you want people to have a good impression of your brand experience via online marketing.



By: KINS

Mon, 28 Feb 2011 14:58:54 +0000

Nice post.I remember, while i was reading "The world is Flat" by Friedman, the power of the web is going to transform not only the business but also the way we practice it. Digital marketing can give immense penetration and when compounded with the marketing insight it is definitely going to cover the depth as well as depth of the market.



By: Elixir Interactive

Thu, 24 Feb 2011 00:55:37 +0000

Great article! The Internet has really changed nearly every aspect of our lives. If marketing teams are able to come together and play to their strengths then they could form a very successful digital marketing plan.



By: Matt Sawyer

Wed, 23 Feb 2011 19:45:20 +0000

Mike, Your right that successful marketing needs both analytic AND creative thinking. Daniel Pink talked about the needed shift from left to right brain thinking for business and other professionals in his book, A Whole New Mind. Pink even goes so far as saying that "the MFA is the new MBA." At the end of the day (and book), he admits that both types of thinking are required and should be valued. Warmly, Matt Sawyer Managing Director, Towers Branded Content & Entertainment



By: Mike Moran

Wed, 23 Feb 2011 08:26:51 +0000

Thanks for the comment, Tim. It reminds me of something a smart manager once told me: "First-rate people hire first-rate people, while second-rate people hire third-rate people." If we can all focus more on all the skills we need to succeed as a group, we can round ourselves out with others and do more together than we ever could by ourselves.



By: Tim Peter

Wed, 23 Feb 2011 07:59:45 +0000

MIke, this is a brilliant post that speaks not only to a problem, but to its solution. What many marketers seem to forget is the value of a great team. Many marketers—and other business people I know—have surrounded themselves for years with people who think just like them. Instead of expanding their insights with a more diverse talent pool, they've built an echo chamber. Clearly, that's not true for all marketers. I've been lucky to work alongside a good many brilliant people who have built even more brilliant teams with shared goals and diverse viewpoints. But I don't see it as much as I wish. Here's hoping more marketers get the message.