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Comments on: Top-down Internet marketing



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Last Build Date: Wed, 18 Apr 2018 12:06:33 +0000

 



By: sam

Sat, 14 Feb 2009 13:15:15 +0000

Internet marketing is a big, confusing industry filled with hype-driven sales pithces. Occasionally you do find the gems; that great ebook or software that will change the way you make money online forever! The difficult part is to brush aside the hype and find the ones that are really worth your time



By: Van Theodorou

Thu, 05 Feb 2009 02:31:42 +0000

Mike, one thing I have started to learn while building additional online businesses with a partner is the importance of outsourcing, not only does this free up my time but makes my time more productive by allowing me to focus on my most productive activities. Doesnt top management get so bogged down with time consuming and unproductive activities, can we say meetings! Van



By: Lisa Welchman

Sun, 01 Feb 2009 19:26:02 +0000

What a great post! I love in particular: "Many companies and their leaders are grousing about the economy and its impact on the bottom line. Here's my take on that. If they have not fully utilized the Internet in their marketing efforts then they need to simply shut up." We work on the infrastructure enabling side of the Web and have noticed that most organizations have been lazy about using the Web to reduce operational costs (most intranets are an embarrassing mess) and organizations are also a mess about how they manage their Web technical and editorial processes. There are frequently redundant systems and processes and an ongoing and tiresome battle between the communications side of the business and the IT arena over who "owns" the Web site. Mostly, we think these problems persist, because "E" and "C" leadership don't want to make the hard choices and articulate a clear vision for the Web and then formalize the authority in the organization to get it done. If you're interested, we've got a paper on "Managing the Web in a Recession" (http://www.welchmanpierpoint.com/article/managing-web-recession) that might be of interest. Thanks again for the great post. Lisa Welchman