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Comments on: Could you create a World Wide Rave?



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By: stevie teever

Fri, 06 Feb 2009 11:01:53 +0000

Great information thanks for sharing this with us.In fact in all posts of this blog their is something to learn . your work is very good and i appreciate your work and hopping for some more informative posts . Again thanks



By: Mike Moran

Thu, 29 Jan 2009 22:46:17 +0000

You're certainly right about good ideas being squashed in the name of ROI, David. I am just equally concerned about the amount of money dumped into TV, print, outdoor, and other less measurable marketing in places that never think about ROI. Congratulations on the book, David,



By: David Meerman Scott

Thu, 29 Jan 2009 22:18:18 +0000

Hey Mike Wow. I really appreciate you reading WWR and taking the time to write such thoughtful comments. Thanks! I emphasize the ROI thing because so many good ideas are squashed by the bosses in the name of "but how will we prove the value" David