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Preview: Comments on: 26 Must-Have Negative Keywords for B2B PPC Campaigns

Comments on: 26 Must-Have Negative Keywords for B2B PPC Campaigns



Best Practices & Principles in B2B Demand Generation



Last Build Date: Mon, 09 Apr 2018 20:10:27 +0000

 



By: Dekker

Wed, 24 Oct 2012 05:30:40 +0000

Good call!



By: Nik

Fri, 30 Dec 2011 10:56:13 +0000

Hi Howard, Here are some to avoid DIYers craft crafts create creating hand made handmade Thanks for the list, Nik



By: Tom

Tue, 06 Sep 2011 16:52:38 +0000

Great list of negative keywords. I've had this bookmarked for over 2 years now and always refer back to it when setting up a new campaign. Negative keywords are crucial to a succesful campaign.



By: Jared Bodnar

Thu, 18 Mar 2010 03:28:16 +0000

Great post, Howard. For PPC campaigns, I would definitely add 'discount' and 'coupon' to the negative keywords list. In addition, 'trial' is a word that you may want to avoid, unless of course you offer free trials of your software or product.