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Preview: Lauren On Demand

Lauren On Demand



B to B Demand Generation Insights



Last Build Date: Wed, 26 Apr 2017 19:46:46 +0000

 



Top 12 Upcoming B2B Marketing Events of 2016dominatedemandYOU ARE SIMPLY THE

Thu, 14 Jul 2016 21:49:52 +0000

I always do my best thinking on the road. Over the miles of training for a marathon, or the insights gathered speaking with peers and practitioners at industry events – I love to think on the road. While I’d love to inspire you towards a marathon (and would love to chat with you if you’re […](image)


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Three Steps to Accelerate your B2B Account Based Marketing CampaignsdominatedemandAAEAAQAAAAAAAAWhAAAAJDQ4Yzg2M2ZlLTkwNGEtNGUxOC1iYWViLTFhY2I4YjEyMWMyZg

Tue, 21 Jun 2016 15:57:35 +0000

“If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.” ~ Richard Koch (acclaimed author on how to apply the 80/20 rule) I’ve always favored the pursuit of targeted account hunting for […](image)


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WILL 2015 MARK THE DEATH OF EMAIL IN B2B MARKETING? THREE ACTIONS TO BOOST YOUR NURTURE CAMPAIGN PERFORMANCEdominatedemandVantage Points

Thu, 09 Jul 2015 20:15:28 +0000

“Email is familiar. It’s comfortable. It’s easy to use. But it might just be the biggest killer of time and productivity in the office today.”–Ryan Holmes, Internet entrepreneur Way back in January, my colleague Eric Wittlake asked me and our fellow BNJ coworkers what our predictions for the year 2015 would be. My immediate response […](image)


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5 Hot Topics for Top B2B Enterprise MarketersdominatedemandChutes & Ladders (1)

Tue, 23 Jun 2015 17:24:13 +0000

Remember this wonderful Milton Bradley Chutes and Ladders game board from your childhood? The illustrations on the board show good deeds and their rewards as well as bad deeds and their consequences. By spinning a wheel, you either advance up a ladder or descend down a chute. I used to love Chutes and Ladders but have always […](image)


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Ready to ROCK the Wave of Modern B2B MarketingdominatedemandSurfing

Thu, 11 Jun 2015 17:00:34 +0000

When I first saw this quote, immediately it made me think about how modern B2B marketing is no different. We use data analytics to closely evaluate and give lift to what we’ve created in order to move forward. You never know what’s around the corner, so B2B marketers have to do our best to look back […](image)


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2015 Top 10 B2B Marketing Events to AttendLAUREN ON DEMAND'SdominatedemandLAUREN ON DEMAND'S

Tue, 02 Jun 2015 17:00:20 +0000

My best thinking happens on the road – running. Major business problems get resolved, child-related drama is rationalized (like what made my 5 and 8-year old boys decide to flush two rolls of toilet paper down the toilet?), my mind is rejuvenated and ideas are born. By the end of my run I feel refreshed, inspired […](image)


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Save the Date – 2014 Must-Attend B2B Marketing EventsdominatedemandLG Goal

Tue, 11 Feb 2014 19:41:23 +0000

Happy New Year! In the spirit of setting goals and mapping out the new year, I want to share with you my top five 2014 events I recommend attending this year and why.  I love attending conferences because it is a dedicated 2-3 days to refuel. In addition to learning and connecting with your peers, […](image)


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Back to Basics for Great B2B Content MarketingdominatedemandImage credit: Content Marketing Institute

Fri, 23 Aug 2013 17:54:36 +0000

Content marketing “euphoria” is when your content is relevant, engaging and shared widely across the social sphere. Today, B2B modern marketing is progressing at a gallop – and it is easy to overcomplicate content marketing practices. Often it’s important to get back to basics – and take a moment to reflect on the essence of stellar content […](image)


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Top 5 Fall B2B Marketing 2013 ConferencesdominatedemandImage

Tue, 20 Aug 2013 17:08:30 +0000

As Fall/Winter Conference season approaches, my attention turns to the dozens of great events that can ignite “next practice” thinking for B2B marketers. This year I’m taking a look at events in both the US and the UK (note: attending European conferences comes with the addition of a new office space in London!). Below are […](image)


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