Subscribe: Marketing ROI or DIE!
Preview: Marketing ROI or DIE!

Marketing ROI or DIE!

Last Build Date: Thu, 23 Oct 2014 12:59:35 +0000


I’ve Moved to

Thu, 23 Oct 2014 12:59:35 +0000

While I would like to be able to keep this blog going with analysis and commentary on Marketing ROI, I have switched focus and am now studying all things related to Digital Marketing on my new blog,  Please join me there instead, thank you!  

10 Tips to Build an Influencer Marketing Campaign

Mon, 22 Aug 2011 21:53:37 +0000

I've been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign.

What GM Teaches Us About Social Media ROI

Mon, 25 Jul 2011 05:50:17 +0000

General Motors recently announced that they figured out how to track social media ROI.  Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, among other soft ROI indicators, is there something that GM knows that we don’t? Here’s the gist of the article: for two of [...]

Using Pain and Pleasure to Increase Marketing ROI

Sun, 20 Mar 2011 22:02:59 +0000

There are only two drivers of human behavior, pain avoidance and pleasure seeking, and marketers should keep this fact in mind when crafting their strategies.

Leverage Multi-Channel Marketing for Marketing ROI

Sun, 06 Feb 2011 22:00:00 +0000

In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert prospects into buyers.

Perception is NOT Reality

Sun, 03 Oct 2010 23:30:33 +0000

Too often we feel that the way we see things is the way things truly are, and we are too often unable or unwilling to change our perceptions.

What McDonald’s Teaches Us About Engagement

Tue, 07 Sep 2010 01:12:40 +0000

A recent McDonald's commercial for coffee got me thinking about how best to engage prospects. It is brilliant; this is how engagement marketing works.

Media Files:

How To Create Marketing Messages that Sell

Mon, 26 Jul 2010 00:12:16 +0000

I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life.

How Having Fun Can Increase Your Marketing ROI

Mon, 21 Jun 2010 01:02:54 +0000

I read an article recently where one of the points I don't feel was given enough attention, that is, there is "a simple human truth: it's hard to laugh alone."

The Death of Business

Mon, 14 Jun 2010 02:25:22 +0000

The sky is falling! The sky is falling! It's the "death of" business! Here are some recent articles where I have noticed this "dying" trend: