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Published: Wed, 27 Dec 2017 13:00:12 GMT2017-12-27T13:00:12Z

 



Small Business Marketing Tips: 5 Reasons You Need a Blog

Wed, 27 Dec 2017 13:00:00 GMT2017-12-27T13:00:00Z

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:




6 Tips for Writing a Clickable CTA

Wed, 20 Dec 2017 13:00:00 GMT2017-12-20T13:00:00Z

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 




Planning an Inbound Marketing Strategy

Wed, 06 Dec 2017 13:00:00 GMT2017-12-06T13:00:00Z

The Inbound Economy:




How to Improve Your Facebook Marketing Strategy

Wed, 29 Nov 2017 13:00:00 GMT2017-11-29T13:00:00Z

You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help. 




CRM - What It Is and Why It's Important for Your Business

Thu, 26 May 2016 13:03:00 GMT2016-05-26T13:03:00Z

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.




Buyer Personas - What Are They, and Why Do They Matter?

Thu, 26 May 2016 11:50:16 GMT2016-05-26T11:50:16Z

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.




Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Tue, 23 Feb 2016 17:00:00 GMT2016-02-23T17:00:00Z

You’ve done your research, you’ve recognized the trend, and have chosen your moment strategically, you’ve decided now is the time to enlist an internet marketing vendor for your small business. As a small business, you need to make sure you use your money efficiently and effectively. So before scouring the internet for an internet marketing consultant Houston, check out this beginner’s guide to choosing an internet marketing vendor. It will lead you through the four major questions to start your selection process: what services do they provide? What is their pricing structure? What are the engagement and contract terms? How much experience does the vendor have? 




Small Business Marketing Strategies for 2016

Wed, 17 Feb 2016 19:29:18 GMT2016-02-17T19:29:18Z

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.  




HubSpot Reveals New Tools to Accelerate Sales

Tue, 16 Sep 2014 21:00:00 GMT2014-09-16T21:00:00Z

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”




The Importance of Setting Up Closed-Loop Reporting

Mon, 30 Jun 2014 16:12:00 GMT2014-06-30T16:12:00Z

 
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.

When a marketing software platform and CRM system are integrated, the two are able to share data from every lead, beginning with the original source of the lead and ending with the close. This enables you to develop reports showing close rates and new customers from leads generated through marketing. For this reason, many marketing software platforms are automatically integrated with popular CRM systems.