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B2B Marketing Traction Blog

New Incite's blog is written by Senior Marketing Consultant Jennifer Beever and includes the what's, why's, and how-to's for B2B Marketing. Topics include SEO, Content Marketing, Digital Marketing, Marketing Strategy and more.

Last Build Date: Thu, 12 Oct 2017 18:33:41 +0000


3 Scary Truths about WordPress That Can Keep You Up at Night

Thu, 12 Oct 2017 18:17:21 +0000

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! [I originally published this post in 2015. Last night I attended a really great WordPress meetup […]

Does Your B2B Marketer Plagiarize like Melania Trump?

Wed, 20 Jul 2016 17:15:01 +0000

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content.   It is not OK to copy other marketers’ stuff. Ever.   I had a personal experience with being plagiarized by B2B Marketers when one of my […]

Is Your Marketing Plan SMART?

Fri, 15 Apr 2016 19:07:46 +0000

  If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies. Especially in tough economic times,  they have limited resources to spend on marketing. So, what they do spend on marketing must produce results. SMART […]

Why Written Plans Improve Web Site Project Success

Fri, 05 Feb 2016 19:25:43 +0000

Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into […]

3 Strategic Marketing Models that Work

Fri, 29 Jan 2016 18:05:06 +0000

One of the most important success factors in marketing is to have a good strategy. Even if you understand what marketing tactics work today, without analysis and strategic planning first, you’re wasting your time. Marketing campaigns run when you don’t understand your customer, your advantage over the competition, or what’s going on in your industry, […]

4 Reasons Your Marketing Plan Saves You Money

Wed, 13 Jan 2016 15:40:38 +0000

Have you been saying, “We don’t need to invest in a marketing plan! We know what to do!” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. 1. […]

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

Wed, 18 Nov 2015 20:46:38 +0000

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know…. First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! Not only […]

10 Reasons I Am One Nanosecond Away from Deleting your Email

Fri, 06 Nov 2015 16:32:26 +0000

You only have a moment to get someone’s attention when you send them an email. Here are ten things to avoid when creating your marketing emails. I delete more emails now than ever. Email is a chore for me, and I know it is for many others. Here are some of the reasons I and […]

Case Study: Getting Results with Social Media Marketing

Fri, 16 Oct 2015 19:52:33 +0000

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. At the top of our list was a project to improve their online […]

The Benefits of a One-Page B2B Marketing Plan

Fri, 02 Oct 2015 19:06:00 +0000

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when […]