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Comments on: The Two Core Elements of B2B Social Media Marketing Success



The B2B Marketing Blog



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By: Arthur Huynh (@ArthurAnswers)

Wed, 22 Feb 2012 18:23:01 +0000

Thanks again for inspiring me to do an infographic, I'm still working on it! Shoot me a DM on twitter @ArthurAnswers anytime if you want me to show you the features. You can also request a demo at ecairn.com/demo! Keep up the great blog posts!



By: SEO content marketing roundup, week ending February 22nd | SEO Copywriting

Wed, 22 Feb 2012 10:03:20 +0000

[...] Tom Pick discusses the two “core elements” of successful B2B social marketing at Webbiquity. [...]



By: Tom Pick

Wed, 22 Feb 2012 01:22:24 +0000

Thanks Arthur. I've heard of eCairn but haven't had a chance to take a close look at it. I need to do that.



By: Arthur Huynh (@ArthurAnswers)

Tue, 21 Feb 2012 22:17:00 +0000

Excellent advice! Building relationships with influencers is critical and there is no better way than developing content that adds value to your community that the influencers can identify with. Make sure to mention them in your posts and enrich the content with multimedia to make it interesting. No one can resist reading something that claims to mention themselves. I work for a company called eCairn that develops a powerful and award-winning application to target and engage influencers. You can learn more about it here: http://blog.ecairn.com/2011/11/10/how-to-rank-an-influencer/ http://groundswelldiscussion.com/groundswell/awards2010/detail.php?id=450