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email  majority rules  marketing sherpa  marketing  maybe  noticed  people  problem  respect  sherpa  sites  stopped  thought  zillow 
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Preview: Comments on: Admit Your Mistakes or Not?

Comments on: Admit Your Mistakes or Not?

Best Practices & Principles in B2B Demand Generation

Last Build Date: Mon, 09 Apr 2018 20:10:27 +0000


By: Cindy Kilgore

Fri, 25 Jan 2008 15:52:15 +0000

I respect Marketing Sherpa's willingness to own up to the issue much more than the "shh, maybe nobody noticed" approach. I'd have more respect for Amazon or some of the stock photo sites I use (or have stopped using) if they could let me know they are fixing the problem. I have completely stopped visiting some sites due to difficulties, but had I been aware of somebody DOING something about the problem, I might still be a customer. I also know that not everyone is like me, and maybe more people thought such a notification was a bad idea than good. You can't please everyone, and if majority rules, there are definitely more people who had not noticed than who did. But who are the people who DID notice - regular customers and interested prospect? Just some food for thought.

By: courtney benson

Thu, 24 Jan 2008 15:55:18 +0000

Howard - Totally agree with you. It almost seems as if the person who sent the email did not confer with management. I just can't imagine that Marketing Sherpa executives would do something this stupid.

By: Matt Heinz

Wed, 23 Jan 2008 20:31:20 +0000

Definitely would not have sent the email. Way too many people unaffected. Zillow actually made this same mistake a couple days ago. The site was apparently down for a little less than 30 minutes, but that didn't stop them from posting not one but three posts on their blog with updates and finally an "all clear". Thanks to this "transparency" strategy, several thousand RSS feed readers of Zillow (including press, analysts, and I'm sure many more influencers) were essentially informed that Zillow had stability problems, when they likely wouldn't have noticed at all otherwise...