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alan  colors  copy  fonts colors  fonts  howard  include  information  landing page  landing  links  page  ppc  segment  size  tips 
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Preview: Comments on: 7 Tips for a Successful PPC Landing Page

Comments on: 7 Tips for a Successful PPC Landing Page



Best Practices & Principles in B2B Demand Generation



Last Build Date: Mon, 09 Apr 2018 20:10:27 +0000

 



By: Megan Norton

Fri, 17 Feb 2012 22:00:49 +0000

Very Interesting. I never thought about #6 before. You are 100% right. The external links deter the person from why you wanted them on the landing page - to collect their information. If you give them other links other than the 'submit' button, they are escaping the form and finding their information on your website. Thanks for sharing!



By: Howard Sewell

Thu, 09 Feb 2012 23:36:33 +0000

Hi Alan, thanks for your question. There are few hard and fast rules for fonts and colors (beyond the usual standards for online design), but for PPC pages it’s wise in our view to include a large headline (see #3, above) that is immediately visible to the reader, one that establishes an immediate connection with the ad copy and thus the search term that drove him/her to the page. Hope that helps! Howard



By: Alan Jurysta

Thu, 09 Feb 2012 17:10:32 +0000

Thanks for the tips. Do you have any suggestions on fonts, colors, size of the copy?



By: Jesse Kanclerz

Thu, 26 Jan 2012 03:52:55 +0000

In some instances I've found that allowing a b2b visitor to self segment on the initial landing page can increase conversion rates. Especially for generic keywords where the intent is not clear. Potential segments segment scenarios include business size, product categories, audience profiles, etc.