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Velocity Partners



B2B Marketing Agency



Last Build Date: Fri, 20 Apr 2018 13:44:39 +0000

 



Are our stakeholders killing our marketing?

Thu, 19 Apr 2018 12:35:22 +0000

This may not be the most important thing you read this week, but it links to it.

The post Are our stakeholders killing our marketing? appeared first on Velocity Partners.




Can we promote products again?

Thu, 12 Apr 2018 10:51:56 +0000

Content marketing dogma says we must suppress our promotional messages. What if that's wrong?

The post Can we promote products again? appeared first on Velocity Partners.




What GDPR really means

Wed, 21 Mar 2018 17:52:16 +0000

GDPR is coming. Here's our take on what it really means for marketers.

The post What GDPR really means appeared first on Velocity Partners.




10 B2B marketing delusions

Thu, 08 Mar 2018 09:35:32 +0000

Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into...

The post 10 B2B marketing delusions appeared first on Velocity Partners.




Why Google doodle

Thu, 22 Feb 2018 08:00:27 +0000

Here's why Google doodle, and what content marketers can learn from them

The post Why Google doodle appeared first on Velocity Partners.




40 reasons good people make crap content

Thu, 08 Feb 2018 09:08:38 +0000

Why do so many smart, talented people still make so much crap content? Here are 40 reasons. We've all done them. But still...

The post 40 reasons good people make crap content appeared first on Velocity Partners.




Did Crap come true? How to fight the content marketing deluge

Tue, 06 Feb 2018 13:50:26 +0000

Five years after publishing 'Crap' we ask, 'Did the predictions come true?' and 'What can you do about it?'.

The post Did Crap come true? How to fight the content marketing deluge appeared first on Velocity Partners.




Five years of Crap content: an anniversary of sorts

Wed, 10 Jan 2018 13:43:04 +0000

'Crap' is five years old today. Here's a look at the impact it made on us and the lessons we learned as content marketers.

The post Five years of Crap content: an anniversary of sorts appeared first on Velocity Partners.




Why you need both Plumbers and Persuaders in B2B marketing

Tue, 10 Oct 2017 08:41:06 +0000

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?

The post Why you need both Plumbers and Persuaders in B2B marketing appeared first on Velocity Partners.




Why ideal prospects are the only prospects that matter

Wed, 20 Sep 2017 18:25:21 +0000

Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here's why.

The post Why ideal prospects are the only prospects that matter appeared first on Velocity Partners.