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Preview: B2B Marketing

B2B Marketing

fresh experiences on marketing topics for the B2B enterprises and more

Last Build Date: Sat, 10 Mar 2018 05:30:01 +0000


Keep your customers (happy) during recessionnewad

Thu, 18 Jun 2009 10:35:18 +0000

Recession has come as a strong incentive for companies to  understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this downturn with good results, profit even. Especially in B2B, there are three main tools that you can use to make sure tyour companu […]

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How can B2B companies approach viral marketing?newad

Thu, 04 Jun 2009 12:48:52 +0000

Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are now talking to one of our clients, an IT company, to use viral campaigns as part of their marketing plan. With viral marketing, online campaigns get a life of their own, because, if the […]

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The importance of being proactive in marketingnewad

Fri, 29 May 2009 11:05:46 +0000

Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as […]

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Persuading your CFO to invest in marketingnewad

Thu, 21 May 2009 08:14:50 +0000

B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must […]

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How to judge a lead-gen provider by its excusesnewad

Fri, 08 May 2009 10:22:07 +0000

Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting your lead-gen […]

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What is the meaning of life – your company’s point of viewnewad

Thu, 30 Apr 2009 11:54:26 +0000

Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions. First of all, you have to bear in mind that the main focus should not be deciding which strategy to adopt, […]

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Don’t forget to invest in marketing these days…newad

Thu, 23 Apr 2009 13:48:07 +0000

…even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable, since the CRISIS is everywhere on the news and in the papers, as if it were another self for the business people. Seriously now, it seems like the only preoccupation of the media and of the business environment is to […]

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Social networks, “the new pink” in crisis communicationnewad

Thu, 16 Apr 2009 10:44:52 +0000

Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become obvious that this […]

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Make personnel your best asset in company branding during crisisnewad

Thu, 09 Apr 2009 13:55:32 +0000

As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials, you can see, even these days, that some companies try to display the same immaculate image, as if nothing was wrong on the labor market these days. Even if the type of clients I’m working for aren’t very […]

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Crisis? Outsource your marketing operations ten times more carefully!newad

Thu, 02 Apr 2009 11:24:09 +0000

I’m sure all of you are looking for a gateway to save the sales results you’ve had so far, and get through 2009 without any major turmoil. Today, marketing outsourcing has become an essential aspect of business strategies and has very good potential to help you get through the crisis and still have good business […]

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