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B2B Digital Marketing



B2B Marketing, Digital Media and Marketing Strategy



Last Build Date: Mon, 17 Oct 2016 11:42:54 +0000

 



How We Systematically Overvalue Content Consumption

Mon, 17 Oct 2016 11:42:54 +0000

Let's get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or carefully mapped content for our audience. But who do we really end up optimizing for?



How Account Based Advertising Really Works

Wed, 20 Apr 2016 15:05:11 +0000

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Here's what you need to know about how the different offerings really work.



How to Solve the Marketing Skills Gap In Your Company

Tue, 30 Jun 2015 12:00:08 +0000

We are stuck in a cycle that is continuing to widen today's digital marketing skills gap, we need a different way out.



6 Ways B2B Marketers Are Falling Short Today

Thu, 28 May 2015 12:00:13 +0000

Here are six areas that struck me as I returned from a recent conference where we, as B2B marketers, need to do so much more than we are today.



Top 3 Media Buying Mistakes B2B Marketers Make

Mon, 16 Feb 2015 13:00:00 +0000

I recently had the opportunity to talk to a B2B marketer that sees way more campaigns than most of us. Here are three mistakes he sees made over and over today.



5 2015 Predictions Only a B2B Marketer Would Care About

Tue, 06 Jan 2015 16:58:13 +0000

What does 2015 hold? Here are 5 predictions specifically for enterprise B2B marketers.



One change that dramatically improved B2B marketing results

Tue, 02 Sep 2014 11:30:06 +0000

Three recent cases highlight just how insufficient today's marketing data is and how new data sources can dramatically improve results.



What Online Marketers Know About You

Wed, 18 Jun 2014 12:00:08 +0000

Have you looked at the data online advertisers have about you? I did. I was floored by what I found.



Digital Marketing’s Massive Measurement Lies

Wed, 11 Jun 2014 12:00:31 +0000

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact.



Stop Being a Transactional Content Marketer

Tue, 03 Jun 2014 12:08:13 +0000

Content marketing is being sold short. It has become the gateway to the same interruptive marketing tactics we've been using for years.



Should You Celebrate Email Unsubscribes?

Wed, 28 May 2014 12:05:02 +0000

When someone unsubscribes, it means you didn't meet their expectations. But the stats show you actually missed their expectations long ago.



How To Avoid the Biggest Pitfall of Progressive Profiling

Tue, 20 May 2014 12:05:18 +0000

When you look at the data, the case for progressive profiling falls apart.



Mute Represents Everything Wrong with Twitter Today

Tue, 13 May 2014 12:00:47 +0000

Today's post could be called a rant, sparked by the latest feature from Twitter that seems designed to support the self-proclaimed social media guru and ninja and ignore everyone else. I welcome your comments!



The Ultimate Guide to Buying Opt-In Email Lists

Mon, 12 May 2014 12:11:04 +0000

If someone offers to sell you an opt-in email list, don't even respond. Just walk away. That's all you really need to know.



A Simple Trick To Improve Your LinkedIn Campaign Performance

Thu, 08 May 2014 11:54:06 +0000

LinkedIn's data has a big flaw most marketers don't recognize. Once you do, you can dramatically improve your results.



Why Most B2B Marketing Efforts Are Wasted

Mon, 05 May 2014 12:00:11 +0000

B2B marketers spend the majority of their effort marketing to individuals that don't have any chance to become customers.



The Dark Future of Native Advertising

Tue, 29 Apr 2014 12:01:12 +0000

Here is why I believe native advertising has a dark future and what today's best marketers should be doing instead.



Understanding Intent Behind Content Consumption

Wed, 12 Mar 2014 11:45:38 +0000

You know millions of people saw your content. But do you know the answer to the far more important question: why did they take the time to read it or watch it?



LinkedIn Has Opened the Content Marketing Floodgates

Tue, 04 Mar 2014 12:42:19 +0000

Should you make LinkedIn's new publishing program part of your marketing? Here is what marketers should expect from this new opportunity on LinkedIn.



The Golden Rule for Marketing

Tue, 25 Feb 2014 12:43:58 +0000

Even the most strident supporter of outbound marketing recognizes many of its most obnoxious or intrusive elements.