Subscribe: Writing On The Web by Patsi Krakoff, The Blog Squad
Preview: Writing On The Web by Patsi Krakoff, The Blog Squad

Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Last Build Date: Wed, 24 Jan 2018 15:21:46 +0000


What Is Ghostwriting on the Web?

Thu, 07 Sep 2017 14:27:22 +0000

You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for professionals has skyrocketed and shows no signs of […]

How to Harness the Power of Social Media

Wed, 28 Dec 2016 13:11:04 +0000

When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update […]

Compelling Newsletter Content:2 Big Problems

Tue, 04 Oct 2016 10:50:43 +0000

From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. The trick to creating compelling newsletter content is simple: You’ve got to […]

Managing Your Newsletter Email List:5 Must-Do’s

Mon, 19 Sep 2016 13:49:58 +0000

When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant […]

Great Newsletters: 5 Must-Haves for Better Design

Tue, 06 Sep 2016 11:31:11 +0000

Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]

Your Business Newsletter: What’s Your Brand Personality?

Thu, 25 Aug 2016 12:00:18 +0000

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of […]

Business Newsletters: Is Your Newsletter Still Relevant?

Fri, 19 Aug 2016 10:32:21 +0000

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media […]

Better Business Blogs: Correct Those Broken Links

Fri, 17 Jun 2016 15:15:58 +0000

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always […]

Starting a New Blog?6 Things a Business Blog Must Have

Mon, 30 May 2016 17:50:21 +0000

Are you starting a new blog? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, […]

How Do You Choose a Blog Platform?

Mon, 23 May 2016 11:13:47 +0000

How do you choose a blog platform?  In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how […]