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Preview: Iridesse Winery Consulting

Winery & Business Consulting



help for the small winery



Last Build Date: Mon, 09 Apr 2018 23:44:36 +0000

 



Making Barrel Tasting Weekend Work for YouGen Llerena

Tue, 02 Mar 2010 22:11:42 +0000

Get the most out of Barrel Tasting Weekend by signing up new customers to your mailing list and newsletter. Here's how...

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When Wine Club Members CancelGen Llerena

Thu, 19 Feb 2009 20:20:46 +0000

It's an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?

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The Dos and Don’ts of DiscountingGen Llerena

Wed, 04 Feb 2009 01:29:48 +0000

Wineries are looking to discounts as a way of generating cash flow. But can discounts hurt the winery in the long run? Here are some ways to use discounts without damaging the integrity of brand pricing.

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Wine Clubs in a Weakening EconomyGen Llerena

Fri, 23 Jan 2009 00:54:58 +0000

Thinking of down playing your wine club because of a weakening economy. Think again. I talk about the key reasons you want a strong wine club and what you can do to keep it strong.

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Are You A Niche Leader?Gen Llerena

Mon, 21 Jul 2008 22:29:11 +0000

Is your business focused on a niche market? What does it mean and how do you do it? These ideas are explored in my post on Niche Marketing.

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Your Brand is KeyGen Llerena

Mon, 02 Jun 2008 23:28:31 +0000

Your brand is the key to repeat customers. Your brand should be well thought-out and consistent.

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To Plan or Not To Plan…Gen Llerena

Sat, 08 Dec 2007 15:48:11 +0000

Oft times in the wine business, the jump from home winemaker to winery owner happens overnight. You wake up one …

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