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help for the small winery



Last Build Date: Fri, 20 Feb 2009 18:19:27 +0000

 



Comment on When Wine Club Members Cancel by genllerena

Fri, 20 Feb 2009 18:19:27 +0000

Yes, this is certainly an unique situation. I heard someone say that 7% of people have lost their jobs, but 93% feel like they may be next.



Comment on When Wine Club Members Cancel by Susan Mall

Fri, 20 Feb 2009 06:51:57 +0000

What a wonderful reminder of customer service. I was explaining to someone yesterday that I have never been through this kind of economic situation before and was reminded that NO ONE has ever been through this kind of situation. It is a tough time for everyone, no matter if they still have their job or not. Thanks. Susan



Comment on The Dos and Don’ts of Discounting by Click and Inc

Wed, 04 Feb 2009 19:00:55 +0000

Very insightful. I would think with this bad economy, most companies would have to discount their products to get more sales. You see so many places that are discounting everything, which can be great for consumers, but there still are limits. thanks for the post.



Comment on Wine Clubs in a Weakening Economy by genllerena

Fri, 23 Jan 2009 20:45:37 +0000

Sonadora - Your comment about discounted shipping is right on. I think one of the best types of discounts is a discount on shipping, especially for customers on the East Coast. Thanks!



Comment on Wine Clubs in a Weakening Economy by Brett The Wine Maestro

Fri, 23 Jan 2009 17:38:36 +0000

Good advice, thanks. I have a wine club in the UK where I select the bi-monthly case of 12 wines from anywhere and everywhere, and they must be good! Now is the time to help the consumer and wine lover with good advice and choice. When the recession finishes you'll have built up a lot of loyal, grateful members.



Comment on Wine Clubs in a Weakening Economy by Sonadora

Fri, 23 Jan 2009 02:12:42 +0000

Being a member of 8 clubs currently....and 15 at my height of craziness, I've got a lot of experience with the good, the bad, and the ugly. When the wine comes in a box with no spec sheet, no re-order form, nothing...I get irritated. I want to know something about the wine. Don't use your club as a dumping ground for the wine you can't sell in your tasting room. I know you are doing it, I don't like, and I will cancel. (This is happening with one of my clubs at the moment and they are getting a canceling phone call.) Raising your prices dramatically on all your wines after you got one good score in a magazine? You're toast in my book. You quickly alienate your most loyal customers that way. Some of the best offers I've seen with clubs involve discounted or free shipping...shipping to the East Coast KILLS me. Offer to split the cost with me if I'll buy a case...I'll likely bite at least once a year. I'm sure I've got more...I could talk about the dos and don'ts of wine clubs all day! Great article!



Comment on Wine Clubs in a Weakening Economy by Catie

Fri, 23 Jan 2009 01:20:07 +0000

Many thanks for singing the praises of wine clubs. I think in our current economy, the wineries who aren't promoting their clubs are actually doing a disservice to themselves and most of all potential and new clients. For the winery, it can be a reliable income and if a customer joins and quits immediately, as long as a sale is made and money is exchanged, that is at least a sale and a new contact the winery didn't have before. Clubs are incentives for the wine consumer to take advantage of discounts that aren't always accessible to them, besides a shipment of wine delivered at the door stoop certainly has a way of lifting spirits in a weakening economy. Thanks! C~



Comment on To Plan or Not To Plan… by Una mclaughlin

Sat, 31 May 2008 15:46:56 +0000

I found your thoughts on the idea of planning to go in the wine business very interesting. I like the idea of having some solid planning up front. It is so easy to rush into a venture and then find out that the money runs out before the profits come in. I will be following your site and may contact you in the near future.