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Wine Brands Blog

International Digital Strategies for Wine Brands

Last Build Date: Mon, 06 Jan 2014 14:38:11 +0000


Wine Consumer Power

Tue, 16 Jul 2013 10:09:15 +0000

Web 2.0 was supposed to give more power to the wine consumer. One could express oneself on forums, Facebook, Twitter, blogs, Google+ and all social networks. One could get in touch with favorite wine producers while producers could answer disappointed consumers. The virtual world was considered the best friend of the wine drinker. Then reality […]

2013 New Trends in Wine Industry: Labels and Bottles

Wed, 26 Jun 2013 17:46:10 +0000

Vinexpo is one of the many short cuts wine professionals can take to look at some of the latest industry trends. I spent four days talking to people, looking at packagings and tasting what was in the bottles of those new packaged wines, checking new wine brands and innovation. Europe is still the land of […]

Threat to Wine in Europe

Fri, 14 Jun 2013 15:30:22 +0000

Vinexpo is opening in Bordeaux in 2 days. The wine industry is as usual in that period under the scrutiny of international media since it is one of the strong events of the business. Weirdly enough two European governments chose this moment to announce new laws or reinforcement of existing laws in two countries, well […]

A Storm in a Teaccup, I mean Wineglass

Fri, 07 Jun 2013 08:15:56 +0000

China and European wines were having a wonderful honeymoon until a few days ago when China threatened to fine European wines in retaliation of European taxes on Chinese solar tachnology imported to Europe. (I am NOT joking!) European wine producers exported more than a billion euros to China in 2012. France is the first exporter […]

Is a post on Social Media advertising?

Mon, 27 May 2013 11:33:13 +0000

This question seems ludicrous to a lot of American wine professionals if I believe what I read in the last few days about the new TTB guidelines. In Europe and mainly in France this question was answered years ago by the Evin Law: yes, talking and writing on social media and/or on the Net about […]

Is pink the new wine color?

Wed, 30 May 2012 14:31:50 +0000

With weather improving everyday, pink wine is more and more visible on restaurant tables and in people’s homes. Is it the new wine color? For many years, in Europe, pink wines were considered as “non wines”, i.e. wines for people who didn’t know anything about wine. Then,  it was considered as the “wine for women”, […]

400 American and Chinese Blogs under scrutiny

Tue, 24 Apr 2012 15:11:16 +0000

In 2011, The Wine Management Institute of Dijon, in Burgundy, France launched a 5-year study on international wine blogs under my direction with the help of our 40 to 50 students coming from all over the world. The first year (2011) was devoted to American and Chinese blogs. We are on our way for the […]

Celebrating Women Wine Producers and Professionals

Thu, 08 Mar 2012 15:52:21 +0000

March 8 is officially our day, Women’s Day.  We should pay more often a tribute to those women, wine producers or professionals, who are often the source of interesting initiatives. This article aims at mentioning just a few of those ideas or different approaches on various wine related topics. This is my way to tell […]

Good news for consumers, bad news for producers?

Mon, 13 Feb 2012 15:14:36 +0000

A recent study by Nielsen shows that the 2011 trend of decreasing prices for wine bottles will keep going in 2012. If this is good news for consumers, it is bad news for producers who would like nothing more than reversing the trend.  But it will not be the case in 2012: According to Wine […]

Coming back on line with new thoughts

Thu, 02 Feb 2012 10:27:01 +0000

Letting a blog silent for many months after years of writing posts several times a week and sharing thoughts with readers and/or friends was not an easy decision. Of course, I could mention the increasing pressure of work and of two teaching positions, speaking assignments  in the US and Europe or the writing of a […]