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Preview: Articles by Alice Z. Cuneo

Articles by Alice Z. Cuneo

Articles by Alice Z. Cuneo


Helen Clark

Fri, 30 May 2008 00:00 EDT

Helen Clark, corporate marketing manager for Chevron Corp., has had some success with the "Power of Human Energy" campaign she launched last year.

Maximizing 'Wasted' Seconds While Connecting a Call

Mon, 05 May 2008 00:00 EDT

SAN FRANCISCO ( -- Know those seconds of dead time waiting for a call to be connected? A new network wants to use those quiet moments to whisper short, targeted ads directly into the consumer's ear. Some say services like this could lead a revolution for free, ad-supported telephone service.

Despite Popularity, YouTube Still Faces Challenges

Wed, 30 Apr 2008 11:26 EDT

LAGUNA NIGUEL, Calif. ( -- Despite its phenomenal growth rate, YouTube has a couple of problems, said Eric E. Schmidt, chairman-CEO of Google, which owns the video website. In response to a question from the audience following his talk yesterday at the American Association of Advertising Agencies' Leadership Conference, Mr. Schmidt said because of its vast offerings, finding specific content remains a problem for YouTube users.

4A's Hears Pep Talk on Internet Potential

Tue, 29 Apr 2008 18:29 EDT

LAGUNA NIGUEL, Calif. ( -- The internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, today told the American Association of Advertising Agencies' Leadership Conference. "The ability to use the internet in terms of great brand storytelling is still at its infancy," he said.

Study: This Business Is Getting Personal

Mon, 28 Apr 2008 00:00 EDT

SAN FRANCISCO ( -- Note to marketers: Customers "are desperate to have a relationship where they are nurtured, cared about and recognized." Of course, you have to be careful not to recognize them too much.

Nokia Turns to Spike Lee to Help Mobilize a Revolution

Thu, 24 Apr 2008 18:30 EDT

SAN FRANCISCO ( -- Nokia has taken the first steps to build its brand in the U.S. through an entertainment strategy by hiring Spike Lee to direct a feature film. The catch: The movie will be a collaborative effort involving hundreds of cellphone users sending in snippets under three themes starting with the concept of "birth." The Oscar-nominated director sat down with Advertising Age to talk about the "uncharted territory" of cellphone moviemaking, working as a commercial director and what Ad Age doesn't know about the recession.

HP Taps BBDO for Ads and More

Fri, 18 Apr 2008 17:42 EDT

SAN FRANCISCO ( -- BBDO's slogan is "The work. The work. The work" -- which now includes working with Hewlett-Packard to improve the way the agency's clients distribute and track their direct mail, packaging, point-of-sale materials and other marketing collateral.

Home in Bentonville: Priced to Sell

Thu, 17 Apr 2008 14:18 EDT

LG Partners With Iron Man to Break Out of Niche

Wed, 16 Apr 2008 15:27 EDT

SAN FRANCISCO ( -- LG is turning to comic-book character Iron Man to launch one of its most aggressive U.S. pushes, a TV, cinema and mobile-text-messaging campaign that breaks today to back its featured position in the upcoming movie from Marvel Studios and Paramount Pictures.

Rare Case of a Second Office Going Gangbusters: Deutsch L.A. Is Hot

Mon, 14 Apr 2008 00:00 EDT

NEW YORK ( -- In the fall of 1996, a procession of limousines carrying Donny Deutsch and the equivalent of a small production company's worth of equipment proceeded into Hollywood to pitch what could have been the anchor for his fledgling Los Angeles shop, the $125 million Acura account. The display of New York-style flash put off the down-to-earth Acura marketing team, which ended up giving the account to an agency whose pitch consisted of some scribbling on a marker board. The lesson wasn't lost on Mr. Deutsch.

Highlights and Lowlights From CTIA Wireless Conference

Mon, 07 Apr 2008 00:00 EDT

SAN FRANCISCO ( - Some 40,000 attendees converged on Las Vegas for the 2008 CTIA Wireless conference last week, and although it was crowded, the ambiance lacked the customary sparkle. Vegas lights or not, the atmosphere was a bit dimmer this year, perhaps because investors in the mobile hype are starting to say, "Show me the money." Here are some highlights and lowlights.

Sprint's 'Instinct' to Take on iPhone

Wed, 02 Apr 2008 07:57 EDT

LAS VEGAS ( -- In an aggressive marketing move aimed at helping its brand survive a transition to the next generation of wireless, Sprint CEO Dan Hesse yesterday unveiled an Apple iPhone look-alike, a Samsung phone called the Instinct

Is Rich Silverstein the Real Mr. Six?

Mon, 31 Mar 2008 12:00 EDT

Why '08 Isn't Mobile's Year -- Again

Mon, 31 Mar 2008 00:00 EDT

SAN FRANCISCO ( -- Each year since about 2000 -- and maybe even before -- has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom's big powwow in Las Vegas this week.

Mobile Marketing Based on Place Is Finally Making Strides

Mon, 31 Mar 2008 00:00 EDT

SAN FRANCISCO ( -- Location, location, location is the mantra of the emerging mobile-marketing industry. While geo-targeting has been touted as a major mobile-marketing boon for a while now, there have been few real examples. But there are signs the technology is finally catching up to the promise.

Hal Riney, One of Ad Industry's True Creative Giants, Dies at 75

Mon, 31 Mar 2008 00:00 EDT

SAN FRANCISCO ( -- A study in contrasts, Hal Riney decried the client-coddling of what he called advertising's "suits," yet at times epitomized the drinking, cussing "Mad Men" era. He was a cantankerous curmudgeon who could bring tears to the eyes with a commercial about depositing money in a bank. He was a creative titan whose outsize ego was counterbalanced by an "aw shucks" alter ego.

Worldwide Partners Repackages Itself

Thu, 27 Mar 2008 15:50 EDT

SAN FRANCISCO ( -- Worldwide Partners, a network of some 90 independent shops, is reformulating itself into a more aggressive holding company to compete for new business on the world stage. Al Moffat, president-CEO, described Worldwide Partners as a "reverse Omnicom" -- the agencies own the holding company, and the holding company works for them.

AT&T Has Loud, Clear Message for Rivals

Thu, 27 Mar 2008 14:11 EDT

SAN FRANCISCO ( -- AT&T is taking on Verizon Wireless and its "best coverage" quality claims, a move some observers of the telecom industry say is overdue. But others say AT&T trails several other providers in overall quality of service based on consumer surveys.

Upwardly Mobile: A Look at Mobile Marketing In Action and on the Rise

Tue, 25 Mar 2008 16:53 EDT

Case Study: R/GA's campaign for Subaru of America for the Subaru WRX

Hal Riney Dead at Age 75

Tue, 25 Mar 2008 14:43 EDT

SAN FRANCISCO ( -- Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75.

So Just What Is Mobile Marketing?

Mon, 17 Mar 2008 00:00 EDT

Let's begin with what mobile marketing is not: It is not billboards driven around town on the back of a truck. Mobile marketing is, well, marketing that makes use of the cellphone, and it could potentially take many forms.

Digital A-List 2008: No. 5, Apple's iPhone

Mon, 17 Mar 2008 00:00 EDT

No doubt Apple's sleek touch-screen iPhone is changing the look and feel of mobile phones. But more important, Apple CEO Steve Jobs has given mobile marketing a major boost with his iPhone.

Digital A-List 2008: No. 9, ESPN

Mon, 17 Mar 2008 00:00 EDT

Keeping ahead of the game has been ESPN's signature play through the evolution of media, from its traditional TV base to print to its newer digital efforts.

HP's CMO Hints at Upcoming Marketing Plans

Thu, 13 Mar 2008 18:47 EDT

SAN FRANCISCO ( -- Hewlett-Packard's new chief marketing officer has begun to make his mark on the agency lineup handling the $1 billion-plus global brand.

'DaVinci' Gets Creative, Still Needs CEO

Mon, 10 Mar 2008 18:39 EDT

SAN FRANCISCO ( -- Dell and WPP Group have made the first hiring news for the computer-maker's custom-built new agency, tapping a veteran with experience on Apple and Intel in a senior creative role. The companies, however, have not yet landed a CEO, despite passing the self-imposed March 1 deadline for getting the agency up and running.

Package-Goods Giants Roll Out Mobile Coupons

Mon, 10 Mar 2008 00:00 EDT

SAN FRANCISCO ( -- Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption.

Motorola CMO Tried to Save Razr, Got Cut

Thu, 06 Mar 2008 16:51 EST

SAN FRANCISCO ( -- Kenneth C. "Casey" Keller Jr., the package-goods marketing guru who tried to revive Motorola after its popular Razr product started to lose its edge, has been cut from the company.

Crispin Wins Microsoft's Consumer-Products Effort

Wed, 27 Feb 2008 17:37 EST

SAN FRANCISCO ( -- Microsoft Corp. today handed MDC Partners' Crispin Porter & Bogusky a major consumer assignment promoting its Windows products to break later this year.

Agencies Give Creatives License to Wed and Work

Mon, 25 Feb 2008 00:00 EST

Aaron and Mandy Dietz don't mind mixing work and pleasure. The husband-and-wife art-director-copywriter team at Goodby, Silverstein & Partners is living on the cutting edge of what could be an emerging trend in the creative department: Call it "married with agency."

Unleashing the Singer-Songwriter Across the Cubicle

Tue, 12 Feb 2008 16:11 EST

Agency creatives long have wound up in acting and directing roles in ads they created for their clients, but TBWA/Chiat/Day's has now formalized its internal talent-scouring process -- and found some untapped musical chops along the way.