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Comments on: Observations of a Wine Marketer – Taste Napa Valley



a wine business marketing conversation



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By: Beveragetradenetwork (@Beveragetrade)

Wed, 10 Jul 2013 19:01:53 +0000

Great Article



By: thinkwinemarketing

Mon, 28 Jun 2010 03:49:56 +0000

Mark, in the beverage distribution business samples are part of the expense of doing business in DTT, DTC or through the three-tier system. Specific agreements between vendors & distributors are discussed & budgets are agreed upon. Samples are withdrawn for use under these guidelines and as is the case with all billables specific records are always kept. In the US this is required by each state and by the federal government for the purpose of tracking expenses and taxes and bill-backs. SO, while I'm not familiar with your product or the specific issue(s) herin, what you've outlined seems specious. Cork



By: Mark Fullerton

Fri, 25 Jun 2010 19:23:38 +0000

This may not be the place to ask this question, but you certainly appear to understand what is happening with respect to wine marketing. . .so here goes. Background: we have just started working with wine distributors to help them keep track of their at-Retail marketing materials and events. One of these events is sampling. And distributors tell us they rely heavily on sampling to market and sell wine and that it is an area that is both vital to their efforts but difficult to keep track of. I am trying to find out what is a typical or average amount that a wine distributor spends per sales representative for wine sampling. Is there a source for this kind of information? Thank you for your help.



By: Mark Norman

Thu, 10 Jun 2010 14:56:14 +0000

John..very good piece....there are encouraging changes happening...there seems to be a mood amongst the Napa wineries that a new approach is needed and that they are open to ideas...but I also hope that many realize that they need to weather more than a few bumps over the next 18 months...here's to everyone coming out on the other side in good health!



By: thinkwinemarketing

Wed, 09 Jun 2010 21:20:28 +0000

Sharon, thanks. I'm glad that you found value in the post. BTW: you can subscribe to the RSS feed, or add it via google reader; or, if you want to see other current relevant marketing articles, my blog has a FB page at: http://www.facebook.com/pages/Think-Wine-Marketing/119161102890?ref=ts . If you hit the Like button on the FB page, you'll get regular updates. Once again thanks for the props, and for taking time from your busy schedule to read this article. Cheers, Cork



By: sharon leighty

Wed, 09 Jun 2010 20:35:22 +0000

Please add me to your email list? Wonderful, insightful article!



By: Official Wine Tasting Site » Observations of a Wine Marketer – Taste Napa Valley « Think Wine …

Mon, 07 Jun 2010 11:08:05 +0000

[...] There has been an apparent turn-around in the wine market, starting in mid-August of 2009. This has been true especially for wines above $20/bottle. But, there will be bumps and plateaus in the road ahead. In the opinion of Think Wine … More here: Observations of a Wine Marketer – Taste Napa Valley « Think Wine … [...]



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Mon, 07 Jun 2010 09:16:44 +0000

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