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Janus Thinking



Janus Thinking enables brand owners to personalise luxury for every customer



Last Build Date: Thu, 22 Mar 2018 20:16:09 +0000

 



Think Beyond the Commodity Mindset; Turn your Offer into Luxury

Thu, 22 Mar 2018 20:16:09 +0000

TEVA is trapped in a mountain of debt exceeding $40 billion. Fourteen-thousand employees which made up 25% of TEVA’s workforce will be laid off. It needs to think beyond traditional restructuring. This is hardly news. That’s the nature of the business landscape that exists in an unfortunate vicious cycle: grow, borrow, expand beyond capacity, and restructure […]

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When will they ever learn?

Wed, 29 Nov 2017 12:31:19 +0000

Back in 2013 I visited the JCK show in Las Vegas. The JCK show is one of the largest diamond and jewelry shows in the world and almost everyone in the diamond industry attended either as a presenter or as a visitor. One of the highlights of the show is Martin Rapaport’s review of the […]

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How to profit from likes

Sun, 26 Nov 2017 16:38:35 +0000

Gary Gilmore was executed on January 17, 1977, at 8:07 a.m. by firing squad at Utah State Prison in Draper, Utah. His last words were “Let’s do it!” These words inspired Dan Wieden to coin Nike’s slogan “Just Do It.” It is considered one of the best taglines of the 20th century. Nike’s campaign based […]

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One Question

Mon, 20 Nov 2017 19:04:28 +0000

Any call for creativity or innovation intrigues me. So, when I got a call to join a brainstorming event with tens of thousands of participants I expected to get some stimulating ideas, some exciting questions to bite in. I managed to find this post which claimed that the 100 questions on its list inspired 454,000 […]

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Transform yourself

Mon, 23 Oct 2017 10:34:34 +0000

I am so happy to move forward with the new initiative of Janus Thinking. We are creating a new community for all those who are interested in my ideas about luxury, marketing, management, leadership and diamonds. Looking at what I discussed in the past it is clear that the call is for you to transform […]

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Becoming a Creative Warrior

Mon, 16 Oct 2017 20:07:25 +0000

I recently had the honor of being interviewed by Jeffrey Shaw on Creative Warriors Unite. We spoke about the behaviors behind luxury marketing, reaching people’s deeper desires, and creating memorable experiences. It was interesting to learn Jeffrey’s insights into my ideas. He shared how as an experienced photographer, clients would ask him to take “family […]

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This is luxury, too!

Mon, 27 Mar 2017 13:34:16 +0000

 Permit me to acquaint you with the Ultra-Orthodox Jewish society. While by most measures – morally, intellectually and educationally – this might be considered elite.  However, many choose to live in poverty seeking high social standards. Their budgets are tight, but properly feeding their family is important, seeking out cheap solutions. Suppliers to this sector […]

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Turn your business into a luxury one

Sun, 26 Feb 2017 12:29:32 +0000

A common misunderstanding about luxury is that it is part and parcel of certain products or services. This is the wrong approach! Luxury is, in reality, a specific approach to marketing a good or service so that it touches the deeper needs of a customer. For example, in my article “Why diamonds stink more than […]

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Why diamonds stink more than fertilizers?

Mon, 02 May 2016 12:48:36 +0000

Let’s talk about fertilizers which are probably the most unglamorous stinky product exist. The reason for it is my mentor, Professor Malcolm McDonald, one of the world’s leading marketing experts. Prof McDonald was engaged in 1988 by the International Fertilizers Association. Before starting, the president of the association told Prof McDonald that “we have declared […]

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Serving the married couple

Tue, 13 Oct 2015 20:23:08 +0000

In my previous article I discussed De Beers’ new initiative that targets the married couple. However, while this approach is new to De Beers, my partner Randy Pearson and I have claimed for years that the married couple is the natural customer for diamonds. Recently, we created a boutique operation, Kahro Diamonds in Raleigh North […]

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