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Last Build Date: Mon, 23 Apr 2018 01:39:02 +0000

 



Featured on the 302 Temp Redirect show

Fri, 20 Apr 2018 02:36:00 +0000

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Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).   5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are.  If you want to listen […]

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Hacking the Value Conversation

Tue, 17 Apr 2018 22:00:00 +0000

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  By Blair Enns, Pricing Creativity Webinar Host – May 2018, details here. The value conversation is where value pricing theory goes to die. The difficulty in mastering this conversation is what causes most people to give up on value-based pricing completely and revert back to selling time and materials. It needn’t be so difficult, […]

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Social Sharing Icons – choose the right ones for 2018

Sun, 15 Apr 2018 22:00:05 +0000

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“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!” Reviewing the social sharing icons for two clients this week we had opposing experiences. One was getting great traction – but the sharing icons overlaid the blog text when viewed on […]

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What the F(acebook)?!

Tue, 10 Apr 2018 22:24:06 +0000

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WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever. With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and […]

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Business Accelerators in New Zealand

Thu, 05 Apr 2018 22:37:49 +0000

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In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand.  Since I couldn’t find a place where they are all listed, I thought I’d create one.  [We did this before for Youth Entrepreneur Organisations in New Zealand]. Callaghan Innovation funds accelerators NZ Product Accelerator  Venture […]

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Boost Your Business with Local Directories

Wed, 28 Mar 2018 23:48:42 +0000

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Don’t let your business get lost in the crowd It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now […]

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Customer Feedback and Reviews template email

Sun, 25 Mar 2018 21:30:43 +0000

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I got this question from Quora and here’s the answer I submitted. How can e-commerce companies encourage customers to submit reviews? There are ethical methods and less ethical methods of getting client testimonials for ecommerce. A bribe is not ethical – but people do it. Give us a review and get a coupon / discount […]

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“Why is my website traffic dropping?”

Fri, 23 Mar 2018 02:30:38 +0000

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For any business using its website as a lead generation tool, traffic is essential. The more visitors you get, the more chances you have to make your product or service known, gain connections and promote your brand. This is why an unexpected decline in organic traffic is a terrifying idea, as it might result in […]

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Electronics innovator needs refreshed website

Sun, 18 Mar 2018 23:23:28 +0000

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Leading kiwi innovator needs online store and CMS based website.  Our client is a leading Internet of Things (IoT) business and has a new product suite of cloud software and electronic monitoring devices. A CMS based site with easy editing and strong SEO. Launch end April 2018 Deadline for costed proposals 5pm, Friday 23rd March […]

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Trade Marketing tips

Sun, 11 Mar 2018 21:00:38 +0000

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You asked us about Trade Marketing.  This is when you sell something to another business and they sell it to the ultimate customer.  Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of […]

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