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Accounts in Play – Marketing Magazine

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Cossette heading to the Windy City with U.S. McDonald’s win

Mon, 28 Apr 2014 19:35:58 +0000

Cossette wins McDonald's business in the U.S.

Go RVing Canada hires DS+P and Headspace Marketing

Wed, 16 Apr 2014 20:46:05 +0000

Go RVing Canada has hired Toronto agencies DS+P (formerly known as Doug & Serge) and Headspace Marketing to help grow the brand in Canada. In a release, Chris Mahony, executive director at Go RVing Canada, said the agencies’ “passion for creative ideas, ability to discuss our business and understanding of our objectives were ultimately the […]

Grey appointed AOR for Volvo Canada

Tue, 15 Apr 2014 16:12:26 +0000

Volvo Canada has appointed Grey Canada its creative agency of record, it was announced Monday. “This is a pivotal moment for the brand here in Canada,” said Margareta Mahlstedt-Karayiannis, vice-president of marketing at Volvo Cars of Canada in a release. “The Grey team’s experience in the premium automotive segment will help us to re-establish Volvo […]

Village&Co lands the Bronies account

Fri, 11 Apr 2014 17:57:00 +0000

It may not be your particular cup of tea, but there is an enthusiastic and growing group of educated adult men who call themselves Bronies and are obsessed with the My Little Pony: Friendship is Magic cartoon. To quote the Urban Dictionary: “They typically do not give in to the hype that males aren’t allowed […]

Manulife wants to up its creative game, names two new AORs

Thu, 10 Apr 2014 21:07:57 +0000

Manulife Financial has selected two new agencies to help drive a brand message of reliability and strength forward at a time when its seeking to work more efficiently across Canada. The financial services giant has selected DentsuBos as its creative agency, and Mindshare Canada as its media agency following a comprehensive review that started in […]

S&E to oversee Intact Insurance’s sponsorship strategy

Fri, 04 Apr 2014 19:23:51 +0000

Sports remains the focus for ING offshoot Intact Insurance has chosen the Toronto-based S&E Sponsorship Group as its sponsorship agency of record. S&E will be the first such AOR for the five-year-old Intact Financial Corporation (which broke off from ING Group in 2009). The agency will help develop Intact’s sponsorship strategy and work with both […]

RBC adds Grip to agency roster alongside BBDO and MRM

Thu, 27 Mar 2014 11:00:55 +0000

After months of speculation about the future of its creative account, RBC confirmed that it has added Grip Ltd. to its agency roster alongside long-time incumbents BBDO and MacLaren McCann‘s MRM after a competitive review. Alan Depencier, vice-president, marketing, RBC Royal Bank, said the review was part of RBC’s best-practices process of evaluating partners every five […]

OneMethod to run Nestlé Waters Canada digital and social media

Mon, 24 Mar 2014 19:36:12 +0000

OneMethod Digital + Design has won Nestlé Waters Canada‘s digital and social media account. The Toronto-based agency, which is a division of Bensimon Byrne, is set to work on Nestlé’s Pure Life, Perrier, and S.Pellegrino product lines. The companies have already begun working together, and a campaign is expected this spring. OneMethod is currently trying […]

Sears Canada quietly names Bimm as new AOR

Fri, 21 Mar 2014 21:12:01 +0000

Sears Canada has begun working with its new agency of record, Toronto’s Bimm, which replaced The Unitas Reputation Agency without a review. The department store chain has been working with Bimm on smaller projects primarily around private label brands since early 2013. Sears “expanded” the relationship with Bimm in November, said Clint Gaudry vice-president of […]

Nature’s Path gives Bensimon Byrne its North American account

Thu, 20 Mar 2014 18:28:18 +0000

One of Vancouver’s most established names in organic packaged foods has retained one of Toronto’s best-known ad shops. Nature’s Path, a family-owned company based in Richmond, B.C. that’s known for its breakfast cereals, granola and snack foods, announced Thursday that it has selected Toronto-based Bensimon Byrne as its new ad agency. Agency president Jack Bensimon […]