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Preview: Campaign Asia

Campaign Asia

Campaign Asia

Last Build Date: Thu, 19 Apr 2018 12:33:15 +1000

Copyright: Copyright 2018 Haymarket

Publicis Groupe reports growth, despite poor APAC performance

Thu, 19 Apr 2018 17:06:00 GMT

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

Starhub chooses creative agency

Thu, 19 Apr 2018 13:21:00 GMT

Decision ends a 12-year relationship with DDB.

Meet China Digital A-List's class of 2018: Achievers

Thu, 19 Apr 2018 11:49:00 GMT

This year's Achievers (成就者) category set the bar high.

cievents unveils live booking platform for meeting planners

Thu, 19 Apr 2018 11:49:00 GMT

Streamlining the booking process can help procurement managers consolidate their clients' meetings spend.

Why Google's claims about audio transcription matter for marketing

Thu, 19 Apr 2018 11:15:00 GMT

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer

Thu, 19 Apr 2018 11:14:00 GMT

As both sides gain sophistication, fraud has become a high stakes race.

Chinese spend 2 hours, 39 minutes on mobile every day: eMarketer

Thu, 19 Apr 2018 10:50:00 GMT

TOP OF THE CHARTS: Contrary to popular belief, mobile screen time is only overtaking TV viewing time in China starting this year. But, mobile video time is growing by about 25% per year.

Melbourne welcomes AIA Hong Kong incentive group

Thu, 19 Apr 2018 10:36:00 GMT

Incentive groups generated US$74 million for the state of Victoria last year.

Amazon launches Alexa Agency Plan

Thu, 19 Apr 2018 10:31:00 GMT

In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.

Snapchat launches shoppable AR Lenses

Thu, 19 Apr 2018 10:03:00 GMT

Adidas and Candy Crush developer King are among the first users.