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Preview: John McGarvey - web copywriter


Last Build Date: Sun, 21 Feb 2016 21:24:12 +0000


Shut up and take my money, GWR

Sat, 14 Nov 2015 22:39:32 +0000

Much as I love travelling by train, experience has taught me that UK rail journeys can be fraught with difficulty. I’ve documented some of my concerns before, like ridiculous ticket options and mobile email woes. But on Friday, I found it near-impossible to book a ticket at all. Let me explain… The First Great Western […]

A drunk person should be able to use your app

Mon, 09 Nov 2015 11:59:12 +0000

If you’re building a mobile app, it should simple enough for a drunk person to use. Believe it or not, that’s actually not a bad philosophy. Indeed, Drunk User Testing can show you how a website might look under the influence. And over at The User is Drunk, you can pay to get your website […]

This is no way to run an airport

Tue, 21 Jul 2015 17:04:21 +0000

The user-friendliness of air travel has been documented before. The confusing nature of boarding passes is just one example of how the world’s airlines could make things a little easier for travellers. Catching a flight from London City Airport this morning, I spotted another gem. If your flight is leaving from gate 21, 22, 23 […]

Good design can continuously delight — Motörhead will show you how

Thu, 16 Apr 2015 21:41:54 +0000

Great products and services should delight you the first time you use them. No matter what you’re doing — unboxing your new smart phone, say, or signing up for a Tumblr account — it should be memorable. That first experience has to be good, because it sets the tone for your ongoing enjoyment of whatever it is you’ve just […]

Content creators should do wireframes, too

Mon, 29 Sep 2014 13:58:58 +0000

I’ve said before that I believe copywriters and content creators do their best work when they collaborate closely with designers. Quite simply, design and content are interdependent. You only get the best final product when you consider them together. One tool that makes this easier is Balsamiq. It’s a straightforward-yet-powerful piece of software that lets […]

Nice offer. Shame I can’t claim it on my smart phone.

Thu, 28 Aug 2014 21:48:16 +0000

Depending which statistics you trust, anything from 40% to 65% of emails get opened on mobile devices. Laptop and desktop computers are taking a back seat when it comes to receiving email.  This huge shift to mobile means that if you send marketing emails, you can be certain that a significant proportion of them will be viewed on smart phones […]

Is Booking.yeah a mistake from

Fri, 01 Aug 2014 14:26:33 +0000

If you’ve been paying attention to the world of domain names (come on, who doesn’t?), then you’ll know that waves of new domain extensions are being released onto the market. If you’re not happy with the usual or .com, you can choose .ninja, .doctor, .london, .coffee … or any one of over a thousand other […]

According to Citymapper, design begins with words

Sun, 20 Jul 2014 08:45:03 +0000

Rather unfairly, I tend to be a bit wary of the word ‘banter’. It conjures up images of the none-too-subtle blokey chat popularised by magazines like Loaded and TV shows like Sky’s Soccer AM. Still, I’m glad I didn’t let the name put me off attending Design+Banter earlier this month, a London event organised by Gearóid O’Rourke […]

Auto Trader’s award-winning approach

Tue, 10 Jun 2014 21:17:20 +0000

Turning a traditional company into an internet-only operation isn’t hard. The hard bit is doing it while managing to still turn a profit. And while many brands have struggled with the digital world, Auto Trader — one of my regular clients — has adapted impressively. No more magazines The company was once best-known for its weekly magazine full of ads for […]

What The Economist can teach us about great writing

Mon, 26 May 2014 12:52:53 +0000

In The Economist, nothing ever spreads like wildfire It’s often said that good writers should read often and read widely. One source of consistently strong writing is The Economist. Although you can find superb prose on its website, the magazine is well worth its £5 cover price. At face value, you might expect it to be a […]