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Don't Eat the Shrimp



Josh Morgan's Take on PR, Social Media & Marketing



Last Build Date: Fri, 29 Dec 2017 07:18:24 +0000

 



Student-Focused Leadershipmdpr

Wed, 19 Jul 2017 19:32:17 +0000

The below was originally published on Edelman.com. In years past, a description of a popular university leader may have included words like “strong,” “dynamic” and “worldly.” Today, there’s been a fundamental shift on campuses in how leadership is viewed and in the relationship between administrators and students. In the academic world, this new leadership model … Continue reading Student-Focused Leadership (image)


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How do you transition social media properties?mdprpotusphone

Tue, 01 Nov 2016 06:03:27 +0000

When you look at someone’s Twitter profile, or Instagram, you will often see something along the lines of “Opinions presented here do not represent my employer.”  That’s all well and good, but for the most part, you are representing your employer all the time. Social media has opened up new ways that employees and public … Continue reading How do you transition social media properties? (image)


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The Future of Higher Education in California – Mind the GapmdprPPIC

Tue, 26 Apr 2016 21:17:24 +0000

California’s public higher education system has long been one of the leaders, if not the leader, in access and excellence for decades.  This leap beyond really came about during a period of intense focus on building infrastructure in the 1950’s and 60’s.  There were freeways built to move people, aqueducts to move water and a … Continue reading The Future of Higher Education in California – Mind the Gap (image)


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How not double checking a PowerPoint May Have Cost Billionsmdpr

Thu, 24 Mar 2016 06:29:06 +0000

  I give a lot of presentations.  Many of these are new business presentations where there are PowerPoint slides up on a screen and I’m talking.  It’s amazing how no matter what else is on the screen if there is a mistake, everyone sees it, or at least it feels that way. Now, if that … Continue reading How not double checking a PowerPoint May Have Cost Billions (image)


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It’s time to change our language in communications and marketing. Five phrases to leave behind.mdpr

Sun, 30 Aug 2015 02:53:13 +0000

There are several phrases that are often used in marketing and communications that it’s time to retire, if there was ever a place for them.  I’ve grouped them into two groups. The first group is primarily related to the use of military and gun metaphors and similes when referring to tactics.  This is especially notable as … Continue reading It’s time to change our language in communications and marketing. Five phrases to leave behind. (image)


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Don’t try and build status by talking about things you shouldn’tmdpr

Fri, 19 Jun 2015 23:47:19 +0000

Today I was reminded of a scene from “West Wing,” where a junior staffer leaks some information to a reporter.  It doesn’t end well.  This afternoon we’re having to try and clean up something that may damage a lot of people because someone wanted to try and seem important by talking about something before they … Continue reading Don’t try and build status by talking about things you shouldn’t (image)


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Great article for a client? Frame it and Give it.mdpr

Thu, 28 May 2015 15:55:20 +0000

If you help develop a great article for your client that runs in either a major publication, or in their hometown publication, have it matted and framed and give it to them. They will love it and put it on their wall; It will remind them of the service you provide them (even after they … Continue reading Great article for a client? Frame it and Give it. (image)


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Agency Lessons from Mad Men Episode 710 – The ForecastmdprImage by Michael Yarish from IMDB.com

Mon, 20 Apr 2015 06:17:45 +0000

Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to … Continue reading Agency Lessons from Mad Men Episode 710 – The Forecast (image)


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Steve Jobs and Clarity in Communicationmdpr

Tue, 24 Mar 2015 17:26:25 +0000

I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication.  Many of them were from my direct boss but others I got on the few instances when I was able to work directly with Steve Jobs. Shortly after I joined Apple I found myself writing … Continue reading Steve Jobs and Clarity in Communication (image)


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What I’m reading in 2015mdprBooks2015

Sat, 17 Jan 2015 07:37:53 +0000

Throughout the year when I find or hear about a book I might find interesting, I send myself a note with the name of the book.  This is an ongoing email throughout the year that I keep replying to and CC my wife.  Then at Christmas when someone asks my wife what I might like, … Continue reading What I’m reading in 2015 (image)


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