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PR In Your Pajamas



Publicity, Marketing and Coaching for Entrepreneurs



Last Build Date: Mon, 14 Aug 2017 20:40:12 +0000

 



The Second Biggest Retail Shopping Season Of The Year [Infographic]

Wed, 17 Aug 2016 17:37:19 +0000

Pop Quiz! What is the second biggest retail shopping season? A) Father’s Day B) Easter C) Back-to-School If you chose C, then you totally aced this little test. This year parents with school-aged kids are expected to spend more than $828 billion on everything back-to-school. That’s a lot of notebooks! The only other time retailers see […]



Facebook Like-Farming: The Dangers of the Scam and How to Avoid It

Wed, 01 Jun 2016 13:39:49 +0000

Have you ever heard of like-farming on Facebook? Read today’s guest post to find out how dangerous it is and how to protect yourself and your Facebook connections from it. – Elena These days, you need to be very careful what you like and share on Facebook. While click farmers will engage in fraudulent activity […]



How to Run An Email Giveaway that Actually Generates a Response

Wed, 18 May 2016 13:32:30 +0000

Have you ever run an email contest? It’s a great way to engage your audience and today’s guest post, Marry McAleavey shares her tips for a successful email giveaway.- Elena According to email marketing data compiled by Privy, based on the activity of over 5,000 users, “enter-to-win” campaigns actually generate the most conversions — by […]



How To Finish On A High Note For Mother’s Day [Infographic]

Thu, 05 May 2016 18:08:05 +0000

Did you know that Mother’s Day is the third biggest retail holiday? It falls only behind the winter holidays and back-to-school. Today’s guest post by Sabrina Fenster gives great insight for both marketers and brands alike. – Elena In 2015, a whopping 21.2 billion dollars was spent on this special day when we honor the […]



12 Slideshare Decks to Make You An Instant PR Expert

Tue, 03 May 2016 13:34:39 +0000

Whether you’re a PR professional or an entrepreneur who does their own PR, it’s hard to keep up to speed with the public relations industry. These 12 Slideshare presentations will help you brush up your skills and keep abreast of the latest PR tools and tactics, as well as evergreen PR techniques: Press Release Writing […]



Conversion Magic: Tips and Tools to Make Consumers Buy Your Product

Tue, 19 Apr 2016 13:05:53 +0000

In today’s guest post, Julie Petersen shares her tips and tools for optimizing conversion on your sales pages. ~ Elena What’s the focus of your marketing campaign when you want to promote a product? You probably invest time and resources into the development of a great website, and you start sharing different pieces of content […]



15 Time Savers Every Entrepreneur Needs

Thu, 03 Mar 2016 14:49:32 +0000

We’re spoiled nowadays, because there is literally an app for almost anything and everything we want to accomplish. And most can be installed on your smartphone or tablet, so you can tackle your to-do list even while you’re on the go. Today’s guest post gives a comprehensive list of tools that may help you get […]



How To Win Customer Hearts Just In Time For Valentine’s Day [Infographic]

Thu, 11 Feb 2016 18:15:58 +0000

Today’s guest post tackles the amount of money at stake with the upcoming shopping holiday and how you can capture more of your customers hearts this Valentine’s Day. Enjoy and xoxo – Elena Valentine’s Day is quickly approaching and last-minute shoppers are racking their brains for the perfect gift. In fact, 54.9% of Americans celebrated […]



How to Write Converting Email Newsletters

Fri, 05 Feb 2016 14:04:39 +0000

Email marketing is far from dead. If you’re not doing it at all, or if you’re doing it wrong, then you’re leaving money on the table. Today’s guest post shares some of the best practices to increase conversion from emails. We need an email marketing strategy to appeal to consumers and make sales. The data-crunching […]



8 Tips to Attract Your Readers with Engaging Blog Posts

Wed, 13 Jan 2016 14:15:50 +0000

Everyone seems to be blogging nowadays! How do you make your blog posts stand out? Today’s guest post offers 8 tips you can start using today. “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Yes, that was the great Ernest Hemingway. From the first part of the quote, […]