Subscribe: Portada Hispanic News
Preview: Portada Hispanic News


Marketing and Business News and Intelligence

Last Build Date: Thu, 19 Apr 2018 18:01:34 +0000


TCL Extends Sports Reach, Signs Neymar Jr. as Ambassador

Thu, 19 Apr 2018 14:04:02 +0000

Soccer star Neymar Jr. has begun his two-year term as Global Sports Ambassador for TV and small appliance manufacturer TCL. TCL is increasing its presence in the U.S. and Latin America, in particular in 4K/HDR television sets, and connecting with Neymar Jr. is helping introduce the brand to a younger audience there.

Azteca America Presents its Programming for This Year in NYC Upfront

Thu, 19 Apr 2018 13:24:48 +0000

Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE: HCHC), unveiled its 2018-2019 programming line-up at its annual upfront presentation in New York City. We talked to Craig Geller, Executive VP, Network Sales, Digital and Marketing, about what's in store for Azteca America this year.

Latino Outdoors Playing In A Wide Open Business Space…

Wed, 18 Apr 2018 13:57:00 +0000

Latino Outdoors is a unique Latino-led organization working to create a national community of leaders in conservation and outdoor education. While strides have been made, organizations like Latino Outdoors are needed as strong advocates for the community and as providers of opportunities that have led to significant brand and event partnerships.

Adsmovil’s Exclusive Mobile Programmatic Offer to Reach U.S. Hispanic Audiences During the FIFA World Cup 2018

Tue, 17 Apr 2018 20:12:59 +0000

Adsmovil offers the opportunity to reach Hispanic audiences more effectively through mobile with digital advertising solutions around the soccer World Cup. Hispanics are three times more interested in soccer than non-Hispanic audiences; the soccer World Cup is a great opportunity to reach U.S. Hispanics and connect with them via mobile.

Puerto Rico Looks To Capitalize On Return Of MLB Games

Tue, 17 Apr 2018 14:10:19 +0000

The Minnesota Twins and Cleveland Indians battle in a two-game series at San Juan's Hiram Bithorn Stadium in this week's Puerto Rico Series. Talk of MLB's first expansion since 1998 has been growing, and a strong showing this week can put Puerto Rico in the mix, which would be a huge boon to Puerto Rican companies and other internati

NBA Playoffs, a Bonanza For Latino Players and Business

Mon, 16 Apr 2018 20:24:53 +0000

Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.

CHANGING PLACES LATAM: Yvonne Nelson, Ariel Hajmi, Juan Camilo Uribe…

Mon, 16 Apr 2018 15:00:48 +0000

People change positions, get promoted or move to other companies. Portada is here to tell you about it.